Senior Omnichannel Marketing Manager

Lead omnichannel marketing strategy from Yoplait Liberté Canada’s Toronto office, using consumer insights and retail expertise in a hybrid work model.The Senior Manager, OMNI Marketing leads conversion and business growth across physical, digital, retailer-owned, and third-party touchpoints. This senior marketing leader works with Brand Marketing, Commercial Strategy, Sales, and retail partners. The mandate includes building capabilities, aligning investments, and supporting brand and customer priorities.Key Responsibilities:
Define and lead the omnichannel marketing strategySet retail media and e-commerce investment prioritiesDevelop integrated activations and strategic partnershipsTranslate consumer insights and data into growth driversEstablish KPIs and assess investment effectivenessRequirements:
Bachelor’s degree in marketing, business, digital media, or related fieldSeven to ten years of progressive relevant experienceThree to five years of people management experienceSuccess developing growth strategies and translating insights into actionStrong understanding of consumer behavior and omnichannel activationShape omnichannel growth through retail media, consumer insights, integrated activation, and strategic leadership at Yoplait Liberté Canada.
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