Associate Director Marketing Strategy

Lead strategic marketing and business development at Brock University, using integrated campaigns, communications, and performance measurement to advance Ancillary Services.Reporting to the AVP, Ancillary Services, this Associate Director provides leadership across marketing, communications, digital, and partnership initiatives. The position develops measurable plans, strengthens brand awareness, improves customer engagement, and supports revenue growth. It also manages budgets, reporting, analysis, and recommendations for evidence-informed decisions.Key Responsibilities:
Develop strategic marketing and business development plansLead integrated campaigns, communications, digital, and sponsorship initiativesBuild relationships with internal and external strategic partnersOversee content across digital and traditional channelsEstablish performance indicators, targets, and measurement frameworksRequirements:
Undergraduate degree or equivalent education and experienceLeadership experience in marketing and communicationsExpertise in strategic marketing, brand management, and campaign planningStrong analytical, communication, presentation, and editing skillsAdvanced Microsoft Office and marketing technology proficiencyBring strategic marketing, brand management, partnership, and measurement expertise to Brock University’s Ancillary Services leadership team.
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