Social Media & Asset Coordinator

WHY WE'RE HERE:

Tourism Jasper is the Destination Marketing Organization for Jasper and Jasper National Park.   We’re   a young, energetic, forward-thinking team, who are charged with developing and executing on creative solutions to help our Shareholders (select hotels, restaurants, and activities in Jasper) increase revenue through sustainable visitation of targeted consumers to our awesome   little town .

WHY YOU’RE HERE:  

Reporting to the   Media Relations Manager , the   Social Media  & Asset Coordinator   provides support to Tourism Jasper’s   Marketing   team ,   specifical ly. The  Social Media & Asset Coordinator   is responsible fo r   leading Tourism Jasper’s social media presence, managing digital assets, and supporting marketing initiatives through creative content production.  In this role, they will oversee daily social media planning and engagement,  coordinate   influencer activities, and track performance metrics.  They  also manage the full digital asset library, ensuring proper metadata, usage rights, and stakeholder access, and  support   content creation  through pictures and video.  Additionally, the role  assists with the development, inventory, and distribution of branded merchandise and marketing collateral, helping to strengthen Tourism Jasper’s overall brand and promotional efforts.  

T HIS IS YOUR ROLE:  

As th e   Social Media   and Asset Coordinator ,   you will :  

Social Media (40%) 

• Manage our organic social media accounts (plan, schedule, and publish daily posts across all social media platforms)  

• Monitor engagement, respond to comments, and interact with followers  

• Track and report social media performance,   identifying   areas of opportunity and further exploration  

• Assist   in organizing and supporting social media influencer visits  

Asset Creation and Management  (40%)

• Capture content, including photos and videos, for various projects and mediums  

• Following the Parks Canada filming guidelines, manage any third-party video and asset development shoots for campaign creative, corporate, or business development collateral  

• Manage Tourism Jasper’s complete digital library   utilizing   the digital asset management database ( CrowdRiff )  

• Manage all photo metadata, and ensure assets are up to date with usage rights  

• Ensure media, partners, and Tourism Jasper Shareholders have access to digital assets as requested  

• Support shareholders   asset   capture efforts and promote their business on our channels  

Merchandise and Collaterals  (10%)

• Coordinate the development, inventory, and distribution of organizational merchandise and marketing collateral  

Admin Duties  (10%)

• Collaborate with the Media Relations Manager and provide   ad hoc   support as required .  

• Support the marketing team with administrative tasks as   (invoices, travel booking, etc.)  

• Other duties as needed.  

YOU ARE ARMED WITH:  

• Post-secondary education in marketing, tourism, communications, business administration, or   a related field .  

• Minim um  1  to  2  y ears ’  experience in tourism   or   hospitality   industry  

• Familiar with social media marketing tools and analytics  

• Basic graphic design skills or exposure to design tools ( e.g.   Canva, Adobe, etc.)  

• Service-oriented with the ability to assess needs, provide   appropriate solutions   and follow through  

• Excellent people and communication skills, both oral and written  

• Ability to multitask  

• Keen eye for detail  

• Being solution driven  

• Outside-the-box   thinking  

• Knowledge   about Jasper  

• Passion about the world of social media and   new technology  

YOUR LIFE AT WORK:

• Y ou’re happy to work in a collaborative environment, where sometimes you  have to jump in, regardless of the project  

• You’re good to work 40 hours per week  

• You’re able to  help out after hours for special meetings or events  

• You’re ok with some light physical work (mostly bending, reaching, carrying light items,  walking and standing)  

• You like to hit the road sometimes to meet up with like-minded people