Director, Performance Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Performance Marketing based in Canada. The Director, Performance Marketing will lead paid acquisition strategy and digital experience optimization to drive qualified pipeline growth in a rapidly evolving B2B SaaS environment. This remote leadership role combines hands-on paid media expertise, strategic planning, and commercial accountability to maximize marketing efficiency and revenue impact. Reporting to the Chief Marketing Officer, the successful candidate will oversee acquisition channels, website conversion initiatives, and performance measurement while identifying new opportunities for sustainable growth. They will use advanced analytics, experimentation, and AI-powered capabilities to improve campaign effectiveness and adapt to changing buyer behaviors. Working closely with demand generation, content, product marketing, sales, and revenue operations teams, they will align digital experiences with customer needs and business objectives. This role offers the opportunity to shape marketing strategy, develop talent, and deliver measurable results in a collaborative, innovation-focused organization. Accountabilities - Lead paid media strategy and execution: Own the planning, implementation, forecasting, and performance of paid acquisition channels, including Google Ads, Microsoft Advertising, paid social, review platforms, and emerging digital channels. - Optimize campaign performance: Improve audience targeting, bidding strategies, creative experimentation, campaign structure, and budget allocation to increase qualified pipeline and return on investment.

- Identify new acquisition opportunities: Test and scale emerging channels and approaches to reach potential buyers across an evolving digital landscape, using CRM data, offline conversion tracking, and automated bidding to improve acquisition quality. - Manage budgets and external partners: Oversee paid media budgets, performance forecasts, and agency relationships, ensuring disciplined investment and measurable commercial outcomes. - Drive digital experience and conversion optimization: Lead website strategy across key buyer journeys, landing pages, and conversion experiences to improve engagement and generate qualified demand. - Manage website operations: Lead and develop the WebOps Manager, establishing a prioritized roadmap for website performance, user experience, and conversion rate optimization. - Establish a structured experimentation program: Use data, buyer insights, and testing to evaluate website changes, improve conversion rates, and guide ongoing optimization priorities. - Strengthen performance analytics and measurement: Own reporting across paid acquisition and digital conversion, connecting marketing investment and engagement to qualified pipeline and revenue outcomes. - Improve attribution and forecasting: Partner with Revenue Operations to maintain accurate attribution and conversion tracking, apply advanced analytics and incrementality testing, and use findings to guide investment decisions. - Collaborate across marketing and revenue teams: Work with Demand Generation, Content and Brand, Product Marketing, Sales, and Revenue Operations to align campaigns, audience strategies, positioning, and conversion experiences with commercial objectives. - Advance organic and AI-enabled marketing: Contribute expertise in SEO, Generative Engine Optimization (GEO), and organic acquisition while applying AI tools to accelerate analysis, experimentation, and marketing workflows. - Lead and communicate strategically: Balance hands-on execution with long-term planning, communicate priorities and performance clearly to executive stakeholders, and provide actionable, data-driven recommendations.