Cpg Trade Marketing Manager

Shape CPG trade marketing plans for Sleeman Breweries’ Western brands in Delta, British Columbia, using strong tactical planning and stakeholder skills. Travel is approximately 20%.This permanent, full-time manager reports to the Director, Trade Western Brands. You will develop below-the-line plans and coordinate market execution with Sales and National Brand Managers. The work spans promotions, events, sponsorships, point-of-sale programs, budgets, and demand planning. Success requires consumer packaged goods experience and business acumen.Key Responsibilities:
Align regional activities with national brand strategiesConduct market assessments during annual planningMaintain accurate below-the-line program informationAct as Marketing liaison in sales planning meetingsMaintain relationships across internal, external, industry, and trade groupsRequirements:
Minimum five years’ related CPG experienceMinimum two years’ management experienceExperience developing and implementing tactical plansStrong people-management and cross-functional collaboration skillsExcellent written, verbal, and presentation communicationUse CPG marketing expertise, sales partnership, and tactical execution to strengthen Sleeman Breweries brand activity across the West.
#J-18808-Ljbffr