M&A Marketing Analytics Specialist

Support Toptal’s acquired businesses remotely by integrating marketing data, defining metrics, and connecting analytics with financial performance. Work across global teams.Within Toptal’s Business Analytics Center of Excellence, this Marketing Analyst rapidly assesses newly acquired companies’ marketing data. You will establish consistent tracking, attribution, and reporting while connecting acquisition, engagement, revenue, and operations. The position partners with analysts focused on new businesses and acquisitions.Key Responsibilities:
Assess and integrate newly acquired companies’ marketing dataEstablish consistent tracking, attribution, and reportingMap channel journeys to corresponding data flowsConnect marketing performance with revenue and unit economicsIdentify opportunities to improve conversion and efficiencyRequirements:
Bachelor’s degree requiredThree or more years of analytics experienceMarketing infrastructure and Google products experienceSQL proficiency with BI tool experienceExperience managing diverse stakeholders and competing prioritiesUse marketing infrastructure, M&A integration, SQL, and stakeholder management skills to connect acquisition insights with Toptal’s broader business picture.
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