Director Marketing Technology And Analytics

Lead Intact’s marketing technology and analytics strategy through a hybrid work model, shaping digital platforms and customer-focused solutions. Guide integrated capabilities that improve campaign efficiency and personalization.As Director, Marketing Technology, Analytics and Digital Platforms, you will lead MarTech, digital platforms, and marketing analytics strategy. You will oversee core capabilities while collaborating with marketing, IT, data, privacy, security, and analytics teams. Your work will accelerate digital transformation and strengthen customer experience.Key Responsibilities:
Develop Intact’s MarTech vision and prioritized strategic roadmapOversee CMS, customer data, automation, personalization, and measurement platformsCoordinate integrated solutions across marketing, IT, and data teamsStrengthen consent, identity, data quality, and audience governanceBuild and manage a team of MarTech expertsRequirements:
Bachelor’s degree in marketing, information technology, or related fieldMinimum ten years’ digital marketing or technology experienceAt least five years in a MarTech leadership roleExpertise with Salesforce Marketing Cloud or Adobe platformsEligibility to work in Canada;
Quebec candidates require bilingualismDirect Intact’s MarTech, analytics, and digital platform capabilities through leadership, governance, measurement, and customer-focused innovation.
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