Sales Representative - Culinary Specialist

The Sales Representative – Culinary Specialist will support the growth of the company as a key salesperson and will be acting as the "voice of the operator" inside the business. Through their culinary background and expertise, this person will help building credibility with large prospective chain accounts and ensure a strong and professional customer experience post-purchase. This role has a high traveling requirement within Canada and in the USA to perform live demonstrations and to support customers in the field.

Key Responsibilities

Sales Activities

Establish first contact and follow up with inbound leads outside of rep territories

Qualify opportunities and move them through the sales pipeline

Ensure no lead goes cold and close sales

Ensure all opportunities are tracked and progressing in the CRM

Maintain pipeline visibility, reporting accuracy and sales forecast

Culinary Support

Act as the primary point of contact for external rep groups and equipment dealers for all culinary questions and issues

Perform training with partner Corporate Chefs

Travel with the CEO to lead live demonstrations with prospective chain accounts

Participate in key sales meetings with prospective chain accounts to build credibility with chefs/operators

Coordinate and support product demonstrations (with test kitchen partners, dealers or at the factory)

Provide culinary support as needed to existing chain accounts

Coordinate baking operations and execute live cooking at trade shows

Customer Experience and Issue Resolution

Perform start-ups and help customers dial the ovens to meet their baking specifications and menus

Troubleshoot food quality issues post-install

Ensure customers are taken care of by our service department in case of equipment performance issues

Escalate service issues to the CEO and the COO when needed

Ensure a strong and professional customer experience

Factory Support

Cooperate with the engineering department to support product development

Develop, refine, and validate standardized recipes for equipment

Identify food trends and develop new applications for our equipment beyond pizza

Coordinate with our marketing department to create recipes, videos and cooking content for marketing campaigns

Ideal Profile

Must have :

Minimum of 3-5 years in B2B sales or sales operations

Culinary background

Must show dedication, perseverance, courage and strive for excellence

Technical curiosity and ability to understand product applications

Strong customer orientation

Ability to handle pressure and tense situations with customers

Attention to detail and desire for perfection

Strong organizational and follow-up discipline

Comfortable in a fast-paced, entrepreneurial environment

Strong Assets

Previous experience with other foodservice equipment manufacturers or dealers

Experience with CRM systems

Pizza-specific background

Why Join Us

Work directly with a highly entrepreneurial, team-oriented and hands-on CEO

Be instrumental in scaling a growing business with a unique product in the market

High visibility and impact on company growth

Eat a lot of pizza!!

Minimum of 3-5 years in B2B sales or sales operations

Culinary background

Must show dedication, perseverance, courage and strive for excellence

Technical curiosity and ability to understand product applications

Strong customer orientation

Ability to handle pressure and tense situations with customers

Attention to detail and desire for perfection

Strong organizational and follow-up discipline

Comfortable in a fast-paced, entrepreneurial environment

Strong Assets

Previous experience with other foodservice equipment manufacturers or dealers

Experience with CRM systems

Pizza-specific background