Senior Manager, Vertical Product Marketing (Industrial & Energy)

TrendAI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

Position Summary

As an Industry Marketing Leader at TrendAI focused on Industrial & Energy, you will deliver market opportunity and buyer-centric insights into verticalized platform narratives and go-to-market programs - shaping messaging, content, and industry-specific intelligence that powers everything from field enablement to demand generation. These buyers think in terms of operational continuity, plant safety, and supply chain resilience rather than purely IT risk, so this role requires speaking that language fluently: mapping audiences’ technical depth and security maturity to our platform capabilities. This role is central to deepening our relevance, differentiation, and customer trust within manufacturing, aligning our security platform to the unique risks and operating realities of industrial environments. The ideal candidate is highly collaborative, insights-driven, and comfortable navigating ambiguity in a fast-paced environment.

Industry Positioning & Messaging

Develop compelling, manufacturing-specific value propositions that map customer priorities to our platform capabilities. Tailor messaging to resonate with plant operations leaders, security executives, and engineering teams, accounting for varying security maturity across the manufacturing sector. Ensure messaging is globally consistent while adaptable to regional nuances.

Go-to-Market Leadership for Manufacturing

Build and execute comprehensive GTM strategies for the manufacturing vertical, including audience definition, buyer journey mapping, and key industry motions. Partner with global and regional sales leaders to operationalize manufacturing-specific plays, foster cross-functional alignment, and measure business impact.

Content Development (Industry-Focused)

Create high-quality vertical content including manufacturing-focused web pages, presentations, whitepapers, customer stories, webinar content, and demand generation assets. Collaborate with campaign and content teams to package platform capabilities into compelling manufacturing-specific stories and use cases.

Field & Partner Enablement

Build enablement assets tailored to manufacturing buyers, equipping sellers and partners to engage confidently with plant operations, engineering, and corporate IT/security stakeholders.

Market Intelligence & Insights

Conduct ongoing research into manufacturing-specific market dynamics, industry trends, and customer needs. Translate insights into concrete recommendations for sales, marketing, and product teams. Identify emerging opportunities within the sector and help refine roadmap and GTM focus areas accordingly.

Key Qualifications

• Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software. Product marketing, vertical marketing, or GTM strategy experience strongly preferred. Direct experience with manufacturing or industrial environments highly preferred; broader experience with regulated or complex industries (financial services, healthcare, public sector) also valuable. Knowledge of OT environments preferred.
• Industry Acumen: Ability to quickly understand manufacturing-specific challenges, including operational continuity pressures and plant-floor realities.
• Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences - customers, analysts, executives, partners, and sellers.
• Collaboration: Proven ability to influence and align cross-functional and cross-regional teams.
• Customer-Centric Mindset: Passion for understanding manufacturing-specific customer problems and translating them into clear solution narratives.
• Project Management: Strong organizational skills and ability to manage multiple workstreams across global teams.
• Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data-informed GTM strategies.
• Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches to strengthen our relevance in manufacturing.

What We Offer You

You're important to us. What matters to you, matters to us too. TrendAI provides benefit options for you and your family.

• Group benefits program with health and dental coverage
• Telehealth Virtual Health Services
• Life Insurance
• Short & Long Term Disability
• Pre-partum, maternity, parental and medical leave
• Critical Illness Insurance
• Mental Health Wellness Program
• Wellness Incentive Program
• Retirement Savings Programs with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Be Passionate. Be Innovative. Be a Trender.

No sponsorship will be provided for work permit applications or renewals for this position now or in the future.

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.