Communications & Social Media Specialist

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Communications & Social Media Specialist

This posting will close on October 28 at 4 p.m. This posting is for a role that is currently vacant. Sinai Health Foundation does not use AI to screen job applications.

Sinai Health Foundation raises and stewards funds to support Sinai Health. Sinai Health is Canada’s leading integrated health system and comprises Circle of Care; Hennick Bridgepoint Hospital; Lunenfeld‑Tanenbaum Research Institute; and Mount Sinai Hospital, Joseph & Wolf Lebovic Health Complex. The generous support of our community fuels everything we do from seamless care to scientific discovery.

People are excited to come to work every day at Sinai Health Foundation. As a world-class institution, we have a unique and rich personality. We are driven to make a positive impact for patients, their families and society.

We love the clash of ideas that lead to better solutions. Innovation is encouraged. Collaboration will allow us to push forward.

We recognize that the pace of change continues to accelerate and understand flexibility is vital. We take our work seriously and have a lot of fun doing it!

We have built a community at Sinai Health Foundation. We embrace and celebrate differences, and have great respect for each other and our strengths, perspectives, opinions and lifestyles.

We have high expectations of each other, but even higher expectations of ourselves. We adapt to rules and processes; we hold each other and ourselves accountable.

We do all that we can do… and then we find a way to do a little bit more. We embody creativity, imagination and a fierce determination to make the world a better place.

Sinai Health Foundation is seeking a Communications & Social Media Specialist to support the Donor Experience & Brand Communications team with their cross-channel storytelling and donor communications initiatives.

Reporting to the Manager, Digital and Growth Marketing, the Communications & Social Media Specialist will play a key role in bringing Sinai Health Foundation’s stories to life across channels. A skilled writer and content creator, this role will develop compelling donor-facing communications, contribute to the Foundation’s editorial storytelling and support a range of communications needs across Foundation teams. The Specialist will also manage the Foundation’s day‑to‑day social media presence, creating timely, engaging content that builds community, showcases the impact of philanthropy and inspires support.

The ideal candidate is a strong writer, digital storyteller and content creator with hands‑on social media experience. They can translate complex medical, scientific and philanthropic information into clear, compelling communications while understanding how content should be adapted for social and digital audiences. They bring strong editorial judgment, platform awareness and practical content creation skills across copy, graphics, short‑form video and other digital formats.

Responsibilities include but are not limited to:

• Write, edit and proofread compelling donor-facing communications across Foundation channels, adapting content for different audiences, objectives and formats while maintaining a consistent brand voice and high standard of accuracy
• Support the Foundation’s editorial calendar by researching, interviewing and writing patient, donor, physician, researcher, leadership and legacy stories that demonstrate the impact of philanthropy and Sinai Health’s leadership across clinical care, research and innovation
• Provide writing and editorial support for Foundation events and donor engagement initiatives, including invitations, reminder and follow‑up communications, donor walls, speaking points and other event‑related materials
• Plan and manage content across key digital touchpoints, including website landing pages, in‑hospital WiFi cards, digital donor walls and other digital screens, regularly refreshing content to showcase timely, relevant Foundation stories and priorities
• Manage the Foundation’s day‑to‑day social media presence, including maintaining the social content calendar, scheduling and publishing posts and ensuring content is timely, relevant and aligned with Foundation priorities
• Create platform‑appropriate social content, including compelling copy in appropriate brand voice, short‑form video and other multimedia content tailored to each channel and audience
• Design engaging, brand‑aligned social media assets using Canva templates, applying strong foundational design principles — including layout, typography, hierarchy and use of imagery — while adhering to Sinai Health Foundation brand guidelines and accessibility standards
• Support content capture at Foundation events, announcements and other key moments as required, including photography, short‑form video and social‑first content
• Monitor social channels and online conversations, engage with the Foundation’s communities and recommend or coordinate appropriate responses to questions, comments and emerging issues
• Work collaboratively with colleagues across the Foundation to understand communications needs, develop appropriate content and ensure materials support fundraising, donor engagement and organizational priorities
• Monitor key social media metrics, platform trends and audience behaviour, using insights to inform content development and optimization and sharing relevant learnings with the team. Stay current on social media platforms, emerging trends, audience behaviours and best practices, identifying opportunities to strengthen the Foundation’s content and online presence
• This position requires occasional evening and weekend work.

Job Requirements:

• Successful completion of a media, marketing or communications degree or diploma from an accredited educational institution. Proven equivalent and recent related education, training and experience may be considered
• A minimum of three (3) years of experience in communications, content development and social media management
• Exceptional writing, editing and proofreading skills, with demonstrated experience developing compelling content for a range of audiences, formats and channels
• Demonstrated hands‑on digital content creation skills, including proficiency with Canva and experience creating social graphics, short‑form video and other digital content, with a strong understanding of brand consistency and accessibility
• Experience using social media management platforms such as Sprout Social, Hootsuite or equivalent for scheduling, publishing, community management and performance monitoring
• Knowledge of social media best practices, platforms and trends
• Ability to work nimbly in a fast‑paced environment while remaining highly focused on brand reputation and accuracy
• Excellent interpersonal skills and high personal standards to deliver responsive, quality and strategic results
• Creative, professional, self‑motivated and constantly looking to implement best practices in all areas of communications
• Strong project management skills and ability to prioritize work and perform multiple tasks simultaneously while adhering to strict deadlines
• A professional aligned with Sinai Health Foundation’s five values: accountability, collaboration, community, flexibility and innovation.

Total Rewards: Our total rewards package is designed to support your well‑being, work‑life balance and professional growth. In addition to competitive compensation, permanent, full‑time employees will receive:

• Flexible health and dental plan Participation in the Healthcare of Ontario Pension Plan (HOOPP)
• Competitive vacation packages, plus an additional five days off annually and a “birthday day off” in your birthday month
• Access to the Employee & Family Assistance Program
• Maternity and parental leave top‑ups.

This position has a compensation range of $80,804 to $101,006. The hiring range is $80,804 to $87,804.

At Sinai Health Foundation, we know great candidates don't always check every box. If you're excited about this opportunity and believe you have the skills, capabilities, and potential to contribute to our purpose and values, we recognize that relevant experience can be gained in many different settings, and we value a range of backgrounds and career paths. What matters most is that candidates can demonstrate the skills, capabilities, and transferable experience needed to succeed in the role.

We know that innovation, collaboration, and better decision‑making come from hearing different voices and learning from different lived experiences. We welcome people who will challenge our thinking, broaden our perspective, and help us continue building an inclusive workplace where everyone feels they belong and can do their best work.

Sinai Health Foundation is a hybrid workplace, located in downtown Toronto. Currently, all employees are in‑office on Tuesdays for the Foundation’s “anchor day”, as well as approximately 24 additional in‑person corporate meetings, events or activities annually. Additional in‑person requirements vary by team and job function. Our Workplace Flexibility policy is reviewed on a bi‑annual basis to ensure the current state of hybrid work is meeting our organizational needs, and is subject to change.