CRM Application Manager - Adobe

Jul 1, 2026

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Are you a proven leader passionate about driving innovation with Adobe Experience Cloud technologies? Do you excel at guiding teams and collaborating with leading global enterprises to architect and optimize their digital frameworks? If so, you might be the Adobe Application Manager we are looking for!

What will your day look like?

As our new Adobe Application Manager, you will lead and mentor a growing development team, navigating complex initiatives to build the most effective way to launch marketing campaigns at scale for global brands. Your focus will be on strategically enhancing processes to be as seamless and efficient as possible for marketers and operations specialists, while also spearheading the activation of new technical capabilities within the Adobe ecosystem. As an Application Manager, you will serve as a critical bridge between technology and marketing strategies, working closely with clients to understand their overarching business objectives and translating them into robust technical requirements for Adobe solutions. You will guide and collaborate with developers to ensure technical solutions not only align with but actively drive the client's strategic business goals.

More specifically, your tasks include:

• Leading cross-functional collaboration within development, operations, and client teams to ensure seamless solution delivery and client success using Adobe platforms.
• Driving the successful adoption of internal enterprise marketing tools and Adobe applications across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences.
• Overseeing the streamlining of client operations by configuring and implementing customized business rules and automations within Adobe marketing platforms.
• Owning the implementation and configuration of new features according to provided specifications and designs within Adobe environments, ensuring they bring client solutions to life.
• Ensuring the highest quality and reliability of implementations by establishing rigorous testing protocols for configurations and newly developed features within Adobe applications.
• Proactively identifying, troubleshooting, and resolving complex technical issues within existing Adobe applications, ensuring a seamless user experience and guiding your team in resolution.
• Leading the collection of business requirements by engaging with marketers and translating them into precise technical specifications for Adobe solutions.
• Directing the utilization of Adobe Experience Platform (AEP) and related tools to build data audiences and manage segments, ensuring their quality and integrity.
• Fostering a culture of continuous improvement by proactively identifying and recommending strategic opportunities to optimize Adobe platforms and their features.

Who are you going to work with?

You will lead a team of highly skilled developers and consultants, and collaborate closely with architects, data specialists, product managers, and project managers who are passionate about building great solutions and customer experiences together. You will also get to work closely with experts from other technology, creative, and client teams, acting as a key technical leader and mentor.

What do you bring to the table?

As a person, you embody a strong team player mindset and an open-minded attitude, leading by example. You communicate complex ideas and technical topics honestly and clearly while fostering an environment that respects diverse views. You are eager to understand, innovate, and find solutions, allowing you to quickly adapt to changing situations and inspire new ideas within your team. As a strategic thinker, you consistently consider the big picture, critically assess projects, and provide expert consulting and advising. At the same time, you solve problems analytically and pragmatically, both independently and by empowering your team.

• 7+ years of relevant experience in application consulting, marketing technology, CRM, marketing automation, with demonstrable leadership experience.
• Proven experience leading and managing teams in technical delivery, fostering growth and ensuring high-quality output.
• Strong hands-on experience with campaign execution, campaign configuration, program builds, and marketing automation workflows.
• Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze, or a comparable CRM or marketing automation tool.
• Advanced understanding of campaign execution processes, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimization.
• Ability to lead the assessment, development, and maintenance of scalable, future-proof campaign solutions.
• Proven experience in leading or owning campaign solution design from scratch.
• Ability to develop and oversee the execution of UAT tests at campaign or program level.
• Experience in developing and maintaining technical documentation, including solution requirements, specifications, campaign documentation, and process documentation.
• Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
• Excellent business acumen and client strategy understanding, with the ability to apply this knowledge in day-to-day delivery and strategic consulting.
• Extensive experience working with cross-functional teams, including developers, architects, data teams, project managers, technical project managers, marketing operations, and account teams.
• Deep knowledge of data usage within campaign execution, including audience selection, validation, segmentation, QA, and data-driven campaign logic.
• Relevant platform certifications or accreditations are a strong advantage, depending on the technology stack, such as AJO certification, Adobe Campaign certification, Braze, or similar.
• Strong passion for Marketing Technology and staying abreast of the latest AI developments.
• Exceptional attention to detail and unwavering commitment to quality.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

#LI-NAMER

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000—$115,000 CAD

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

For more information, please visit our website, and follow VML MAP on our social channels via Instagram, LinkedIn and X.

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