Community Marketing Manager

About the RoleWe're looking for an experienced Community Marketing Manager to own local and community marketing strategy at the branch level. This person will bring 5 to 10 years of marketing experience, with deep expertise in social media and a proven track record of building brand awareness through community-based initiatives. This is a strategic and hands‑on role: you will work collaboratively with branch leadership, developing the local marketing agenda, execute independently, and be trusted to make judgment calls on where and how the brand shows up in its community, while staying aligned with corporate brand standards and broader campaign strategy.
Location: GTA/Hamilton (Remote/Hybrid)
What You’ll DoOrganic Social Media Strategy and Management
Own the branch’s organic social media strategy end to end: content pillars, cadence, platform mix, and voice, aligned to seasonal service demand (heating season, cooling season, plumbing/electrical needs)
Direct content creation (in‑house or with freelance/contractor support) and personally produce content where needed
Analyze performance data to refine strategy, not just track vanity metrics;
tie social activity to brand awareness and lead generation outcomes
Manage online reputation, escalating appropriately
Local and Community Marketing Strategy
Work with the branches to identify, evaluate, and prioritize local sponsorship, event, and partnership opportunities using a clear ROI/impact lens, not just visibility for its own sake
Build and manage relationships with local organizations, business associations, media, and complementary local businesses to create ongoing co‑marketing opportunities
Design and lead branch presence at community events end to end: strategy, budget, staffing, materials, and post‑event follow‑up
Develop a local marketing calendar that integrates community initiatives with broader campaign and seasonal plans
Manage local promotion calendar
Local Media: Radio, Trafficking, and Out‑of‑Home
Manage local radio advertising end to end: brief and write (or refine) scripts, and coordinate production
Traffic creative and media materials to radio stations, publishers, and out‑of‑home vendors, ensuring the correct versions, specs, and deadlines are met, and confirm proof of performance after flights run
Plan, negotiate, and book out‑of‑home (OOH/DOOH) placements such as billboards, transit, and street‑level signage, selecting locations based on branch service areas, traffic patterns, and campaign timing
Strategic Ownership and Leadership
Set and manage a local marketing budget, making trade‑off decisions across social, sponsorships, and community initiatives
Serve as the local expert who brings market intelligence (competitor activity, community sentiment, local trends) back to marketing leadership
Empower the local branch operators to participate and bring forward local initiatives.
Report on local marketing performance and ROI to branch and marketing leadership, with clear recommendations, not just activity summaries
What You Bring
5 to 10 years of marketing experience, with demonstrated depth in social media strategy and execution
A track record of building local or community marketing programs that produced measurable brand or business impact
Strong strategic judgment: able to identify which local opportunities are worth pursuing and which aren’t
Established ability to build and manage relationships with community organizations, local media, and business partners
Comfortable owning a budget and making resourcing decisions
Excellent written and verbal communication;
strong command of brandvoice and tone
Data‑literate: able to read social and campaign performance data and translate it into strategy adjustments
Experience in home services, trades, or another local/service‑based industry is strongly preferred
Valid driver’s license and willingness to travel locally to events and community activities
Success Looks Like
Measurable growth in local brand awareness and social engagement, tied to business outcomes (leads, reviews, referrals)
A local marketing calendar and community partnership portfolio built on strategic fit, not just activity volume
Local marketing execution that consistently reinforces local in‑market brand never conflicts with overarching campaign strategy
Right Time Heating and Air Conditioningis an equal opportunity employerand we are committed to championing diversity in our workforce. Please let us know of any accommodations required in preparation of your visit.
Please note that this position requires a Criminal Background Check be completed for potential candidates. This check must be satisfactory in order for an employment offer to be extended unconditionally.
This position is currently vacant and is being posted to fill an existing opening.
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