Practice Lead, Philanthropy, Sponsorships And Experiential Marketing

Are you a strategic leader with a passion for building meaningful partnerships and creating experiences that strengthen brand reputation and community impact? This national role focuses on the Ontario, Atlantic, and Western (OAW) regions, outside of Quebec. As the Practice Leader, you will serve as the organization's subject matter expert in philanthropy, sponsorships, and experiential marketing, providing guidance and strategic direction to leaders, advisors, and internal stakeholders. In this role, you will shape and evolve the portfolio's strategic vision, drive the development of best practices, and evaluate the effectiveness and impact of partnerships and brand experiences. You will help ensure philanthropy, sponsorships, and experiential marketing remain powerful strategic levers that enhance brand visibility, engagement, reputation, and community impact. Working closely with the Quebec Practice Lead, you will align practices, governance, processes, and measurement frameworks across regions, fostering collaboration, knowledge sharing, and continuous improvement to maximize organizational results. More specifically, you will be required to:
Lead the development and execution of strategic plans, analyses, and recommendations that align philanthropy, sponsorship, and experiential marketing initiatives with organizational priorities.
Identify emerging trends, innovations, and partnership opportunities to strengthen portfolio performance and community impact
Develop and enhance frameworks, tools, and decision-making criteria to support investment prioritization and strategic growth
Partner with regional leaders to align practices, governance, processes, and standards while driving continuous improvement across the function
Champion operational excellence by streamlining workflows, standardizing methodologies, and promoting innovation and knowledge sharing
Define, monitor, and evaluate performance and impact metrics, providing insights and recommendations to optimize results and return on investment
Serve as a trusted advisor and subject matter expert, supporting teams with complex partnerships, activations, negotiations, audience engagement strategies, and capability development
Build and maintain strong relationships with internal and external stakeholders while ensuring compliance with governance, risk management, legal, regulatory, and brand standards.
What we offer*
Competitive salary and annual bonus
Salary range : $101 460 to $148 809 per year (Downtown Toronto)
Salary range : $96 848 to $142 044 per year (Toronto suburbs)
4 weeks of flexible vacation starting in the first year
Defined benefit pension plan that provides predictable, stable income throughout retirement
Group insurance including telemedicine
Reimbursement of health and wellness expenses and telework equipment
* Benefits apply based on eligibility criteria.
#LI-Hybrid, - #ON11-, #ON11*
What you bring to the table
Bachelor's degree in Marketing, Communications, Business Administration, or in a related field
A minimum of nine years of relevant experience in philanthropy, sponsorships, experiential marketing, partnerships, or community engagement.
Please note that other combinations of qualifications and relevant experience may be considered
Experience in sponsorships, philanthropy, experiential marketing, and partnership activation
Experience developing frameworks, governance models, processes, and best practices
Experience measuring and evaluating portfolio performance, impact, and return on investment
Experience influencing and collaborating across teams and stakeholders without direct authority
Experience managing complex projects and competing priorities
Experience driving continuous improvement and innovation initiatives and promoting knowledge sharing and best practices to enhance team and organizational performance
Experience in stakeholder relationship management, communication, presentation, and facilitation
Expert knowledge of governance, legal, regulatory, and reputational considerations related to philanthropy, sponsorships, and experiential marketing
Available for travel in the Ontario region or between offices for meetings
Action oriented, Business insight, Complexity, Customer Focus, Differences, Nimble learning, Strategic mindset
Equity, Diversity, Inclusion and Accessibility
At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.
If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!
Trade Union (If applicable)
Job Family
Management support and expertise support (FG)
This position is actually vacant.
Desjardins uses tools that incorporate artificial intelligence functionalities to screen or assess applicants as part of the recruitment process for this position.
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