Sales Director, Canada | Sustainable Industrial Packaging | National Leadership Role

Join a global leader in sustainable industrial packaging, reconditioning and recycling solutions with more than 11,000 employees across 20 countries.
This is a high-impact national leadership opportunity to oversee the Canadian Reconditioning sales organization. Based from the company’s Ontario operation, the Sales Director will lead a team of five Territory Sales Managers and help shape the commercial strategy for an established Canadian business representing approximately C$150M to C$200M in revenue.
The incoming Sales Director will inherit a stable business, an experienced field sales team and a substantial existing customer base. The focus will be on strengthening sales execution, developing the team, expanding strategic accounts and driving profitable new business across Canada.
You will work closely with the General Manager of Reconditioning Canada while partnering with sourcing, manufacturing, plant operations and senior leadership. The commercial portfolio includes new and reconditioned drums, IBCs, container sourcing, recycling and reconditioning services.
This is not a desk-based leadership position. The Sales Director will remain highly engaged with customers and the field team, traveling regularly throughout Canada to support strategic accounts, coach Territory Sales Managers and identify new growth opportunities.
Compensation and Benefits
$150K+ base salary, flexible depending on experience
20% to 25% target bonus, paid quarterly
Bonus based on a combination of sales performance and company results
Comprehensive medical, dental and vision benefits
Company-provided computer and phone
Retirement program
Paid time off and business expense reimbursement
Strong opportunities for professional development and advancement
Core Responsibilities
Lead, coach and develop five Territory Sales Managers across Canada
Develop and execute a national sales strategy that supports revenue and profitability goals
Expand existing customer base across multiple product and service lines
Create a disciplined approach to prospecting and net-new customer acquisition
Lead strategic negotiations with large industrial and multi-location customers
Increase share of wallet within established accounts
Support growth across new drums, reconditioned drums, IBCs and container sourcing
Establish clear expectations around pipeline development, forecasting and CRM utilization
Work closely with manufacturing, sourcing, pricing and plant operations
Help resolve quality, service and operational issues affecting customers
Provide accurate sales forecasts and performance reporting to senior leadership
Remain actively involved in the field through customer meetings and joint sales calls
7 to 10+ years of progressive B2B industrial sales experience
At least five years of direct sales-management and people-leadership experience
Current or previous experience as a Sales Director, National Sales Manager or Senior Sales Manager
Experience leading field-based sellers across multiple territories
Demonstrated success developing and implementing sales strategies
Strong record of expanding existing accounts and winning net-new business
Industrial packaging, recycling, reconditioning or related experience strongly preferred
Experience negotiating complex agreements with large industrial customers
Strong financial, commercial and business-planning capabilities
Competitive, hunter-oriented mentality with a collaborative leadership style
Experience with Salesforce or a similar CRM platform preferred
Bachelor’s degree preferred, although equivalent professional experience will be considered
Ability to travel approximately 50% throughout Canada
If you are a hands-on industrial sales leader who can develop people, strengthen commercial execution and drive growth across a national organization, this opportunity offers the chance to make a meaningful impact within an established global market leader.
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