Digital Marketing & Social Media Manager

Come grow with a company where purpose and possibility meet. Starwood Hotels is home to some of the most dynamic brands in the world. We exist to improve the planet—one hotel at a time—and we’re defined by impact, purpose, and a deep respect for the world around us. (And yes, we even compost our bad ideas.).
About Us:1 Hotels is mission-driven and a platform for change, celebrating nature in every decision we make. From how guests arrive to how they sleep, eat, relax, interact, and depart, our commitment to sustainability, innovative design, and a harmonious connection with nature is unwavering.
1 HOTELS IS...
Natural.
Nature guides everything we do.
Modern.
Of the time, with an eye on the past and a foot in the future.
Conscious.
Mindful of how our hotels are created and how our guests are treated.
Discovery.
Explorations of surrounding locales.
Imperfect.
Still evolving — we don’t have all the answers.
Committed.
Bettering ourselves and bettering the industry.
Our culture is caring and thoughtful, and we deliver good-natured and informed service, perfectly executed to evoke a sense of fulfillment and well-being. A job at 1 Hotels is about more than punching a clock. It's about changing the world - little by little. We're the world's first mission-driven hotel company and we've got some lofty goals. All we ask is that you bring your true self and do all the good you can!
Vacancy Status:This posting represents an active vacancy for which we are currently hiring.
Main Duties:1 Hotel Toronto is Canada’s first mission-driven hotel. Our sustainable sanctuary in the heart of the city caters to discerning travelers seeking a luxury hospitality experience with purpose. From our stunning biophilic design and robust monthly programming calendar to our four unique food and beverage venues, there is no shortage of compelling stories to share with our guests, community, and key stakeholders.
The Hotel is currently seeking a Digital Marketing & Social Media Manager to join our Marketing team. Reporting to the Director of Marketing, this integral role is responsible for the day-to-day management and long-term growth of the hotel's digital presence, including social media channels, website content, and key digital marketing initiatives. This role requires someone who takes ownership, works proactively, and understands how to translate the distinct identity of 1 Hotel Toronto into a strong and cohesive digital presence. They will own the social media strategy, develop content that engages and connects with our audiences, ensure the website remains optimized and up to date, and respond to the fast-moving rhythm of the hotel with ideas and digital initiatives that are timely, relevant, and on brand.
This position will be part of the Hotel’s Sales & Marketing team, and requires on-site presence 5 days a week, in an office located in our Hotel.
What You'll Do:
Develop and manage a comprehensive social media content strategies and performance KPI’s for 1 Hotel Toronto and each of its distinct restaurant venues.
Create and manage monthly content calendars for the property and each restaurant venue that promote onsite programming, brand tentpole holidays, special events, collaborations and more.
Manage ongoing content updates across the hotel's website, mobile app and in-room television platforms, ensuring all information, programming, promotions and food and beverage offerings remain accurate, current and aligned with brand standards.
Ensure consistent brand messaging, visual presentation and accuracy of information across all digital touchpoints.
Foster a strong online community for the property and each restaurant venue by actively engaging with guests and followers, responding to inquiries and comments in a timely manner.
Actively monitor online reviews and comments addressing potential issues promptly and professionally while flagging appropriate departments. This also includes online platforms such as Trip Advisor and GoogleMyBusiness etc.
Creator & Micro-Influencer Management: Identify and manage relationships with creators and micro-influencers who align with 1 Hotel Toronto, including outreach, briefing, content direction, deliverables, approvals, and ongoing relationship management.
Coordinate and negotiate stays and collaborations on property that curates authentic and captivating content that drives brand awareness.
Utilize social analytic tools to track and measure the performance of monthly growth and performance of the property’s social media accounts and campaigns.
Create and submit detailed monthly reporting for each property account with learnings and insights on adjusting strategies based on the data-driven findings.
Please note that your job description is not an exhaustive of tasks and duties, but serves a guideline for daily duties, which may change from time to time.
Qualifications:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s degree in marketing, communications, or a related field. A minimum of 2 years of experience in social media, content, or digital marketing, ideally within hospitality, travel, lifestyle, food and beverage, or another culturally relevant consumer brand.
Strong knowledge and passion for social media content creation, trends, and best practices of an ever-changing industry.
Experience developing creative briefs, mood boards, shot lists, and content direction and are comfortable managing creators and external creative partners.
Comfortable capturing lo-fi social content on a mobile device and have strong short-form video editing skills using tools such as CapCut or similar platforms.
A strong understanding of Instagram including platform-specific formats, audience behaviors, trends, and evolving best practices.
Proven experience with managing multiple social media accounts, content creation and design tools such as Canva, CapCut and social media scheduling platforms and a willingness to learn and expand knowledge of new programs and platforms.
Proven experience using content management systems (CMS) such as Drupal, UGC management platforms such as CrowdRiff, and digital asset management systems such as Brandfolder.
Experience using social media management tools such as Later or Sprout Social and are comfortable interpreting social analytics and turning performance into actionable insights.
You’re a strategic thinker who can translate brand and marketing priorities into compelling social storytelling.
Highly organized and detail-oriented, with the ability to manage multiple projects, properties, creators, and timelines simultaneously.
Excellent written and verbal communication skills and a strong understanding of brand voice.
Collaborative and proactive, comfortable providing creative feedback and working with teams at different levels of social media expertise.
Flexibility to meet the demands of a 24-hour operation and work a varying schedule to reflect business needs of the hotel.
Must be legally eligible to work in Canada
About us…Our culture is caring and thoughtful, and we deliver good-natured and informed service, perfectly executed to evoke a sense of fulfillment and well-being. As a part of our team, you can look forward to activities and perks that drive your passion for nature such as:
Designed by Nature work environment
Health & Wellness - Competitive Medical, Dental & Vision, and EAP program
Retirement Planning
Paid Personal Days
Career Advancement: Were growing rapidly and with growth comes advancement opportunities (around the globe)!
Team Member Recognition program - Earn rewards and pay it forward, while doing all the good you can!
We thank all applicants for their interest in joining our team. Only candidates selected for an interview will be contacted.
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