Social & Digital Manager-Givenchy

Oversee regional social strategy, planning, aligning to global planning as relevant.Integrate organic social contents, activations, interactions (e.G, wechat eco system), to develop user journey for brand image and experience.Collaborate with global social team, content team and related local partners to organize social contents. Ensure timely communicating across platforms, adhering to the social calendar.Follow directives from global guidance, propose ideate new contents to spread brand, product message and localizations.Community engagement: Act as a liaison between the community and the brand, monitor activity on social media to promptly reflect public opinion trend, crisis, and give response basing on approval and alignment of brand management.Social amplification monitor, analyzation, result track and provide insight, to ensure the budget efficiency and upper funnels growth.
Responsibilities主要职责Oversee regional social strategy, planning, aligning to global planning as relevant.Integrate organic social contents, activations, interactions (e.G, wechat eco system), to develop user journey for brand image and experience.Collaborate with global social team, content team and related local partners to organize social contents. Ensure timely communicating across platforms, adhering to the social calendar.Follow directives from global guidance, propose ideate new contents to spread brand, product message and localizations.Community engagement: Act as a liaison between the community and the brand, monitor activity on social media to promptly reflect public opinion trend, crisis, and give response basing on approval and alignment of brand management.Social amplification monitor, analyzation, result track and provide insight, to ensure the budget efficiency and upper funnels growth.
Lead Influencer programWork closely with regional and global teams on influencer program, ensure the stakeholders align on strategy planning- product focus- talents matrix- media spot plan.Build KOL, KOS and media matrix, provide clear understanding of key performance indicators ensuring that the planning and execution meet our business goals.
Content planning& managementSupport MarCom Director on campaign planning and amplification, monitor contents/ assets and work with relevant department, agency to against the goal.Content Creation: Collaborate with global team, related local teams, agencies to create content for local projects and events.Copywriting: Craft concise copy for captions that reflects the brand's codes, taking into consideration character limits and audience preferences.Leverage social networks to build up talents pool, filter proper talents to create, concept the local campaigns, maintain and enhance brand image/ language.
Budget Planning& ReportDesign social calendar and oversee execution of all regional social activity.Manage social& content budget, ensure investment efficiency.Provide weekly, monthly, quarterly, annually reports, maintain social& content raw data pool, etc.
Requirements:岗位要求Demonstrated success in operating omnichannel focused on brand building and digital journey acceleration.1~2 years in social manager or above position.Rich experiences of digital campaign/ mkt projects.Good leadership and teamwork experiences.Creative flair exemplified through proven track record of successful and innovative marketing campaigns.Sensitive to social territory and storytelling.Strong communication skills and ability to inspire change.
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