B2b Demand Generation Manager
Motus
Drive qualified pipeline at Motus through integrated demand generation campaigns, B2B buyer journeys, and data-informed optimization. This remote role supports new business growth.As Demand Generation Manager, you will create and lead cross-channel programs aligned with Motus’s broader demand generation strategy. You will manage campaigns from brief through launch, follow-up, and performance analysis. The work spans segmentation, nurture, messaging, and campaign activation with marketing and sales partners.Key Responsibilities:
Plan integrated campaigns generating qualified pipelineDevelop briefs defining audiences, messaging, channels, and metricsCoordinate email, nurture, digital, and sales outreachPartner with BDR, Sales Enablement, and Sales teamsAnalyze engagement, opportunities, pipeline, and conversionRequirements:
Four to five years of B2B marketing experienceExperience executing multichannel pipeline campaignsUnderstanding of segmentation, nurturing, and funnel conversionExperience with marketing automation and CRM platformsHubSpot, Salesforce, and Asana experience preferredApply campaign planning, B2B marketing, and performance analysis skills to build repeatable pipeline programs at Motus.
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Plan integrated campaigns generating qualified pipelineDevelop briefs defining audiences, messaging, channels, and metricsCoordinate email, nurture, digital, and sales outreachPartner with BDR, Sales Enablement, and Sales teamsAnalyze engagement, opportunities, pipeline, and conversionRequirements:
Four to five years of B2B marketing experienceExperience executing multichannel pipeline campaignsUnderstanding of segmentation, nurturing, and funnel conversionExperience with marketing automation and CRM platformsHubSpot, Salesforce, and Asana experience preferredApply campaign planning, B2B marketing, and performance analysis skills to build repeatable pipeline programs at Motus.
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Vacancy posted 1 hour ago
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