Vice President B2b Demand Generation

Lead Sidetrade’s global demand engine from Calgary’s hybrid workplace, combining B2B SaaS marketing expertise with pipeline growth leadership.As Vice President Demand Generation, you will own strategy and execution across Europe and North America. Build demand programs spanning paid media, SEO/SEM, email nurture, content, webinars, and field events. Partner with Sales leadership on targets, campaign priorities, and ABM programs. Use Marketo, Salesforce, and intent platforms to strengthen reporting and attribution.Key Responsibilities:
Own global demand generation strategy across target marketsBuild and lead the demand generation teamExecute integrated campaigns across multiple channelsDevelop ABM programs for strategic enterprise accountsPresent pipeline and ROI reporting to executivesRequirements:
Eight or more years of progressive B2B SaaS marketing experienceThree or more years leading senior demand generation functionsProven pipeline scaling and measurable revenue impactExperience with Marketo, Salesforce, and ABM platformsStrong analytical, leadership, and communication skillsShape Sidetrade’s demand strategy through ABM, multi-channel campaigns, marketing technology, and accountable pipeline reporting.
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