Affinity Advisor Marketing Manager

Drive data-driven marketing for Manulife’s Affinity Advisor channel as a Marketing Manager supporting acquisition, retention, and partner growth across Canada.This Marketing Manager role develops strategic programs for Health & Dental Insurance, Travel Insurance, and specialty solutions. You will support customer acquisition, cross-sell, retention, digital adoption, and loyalty. Success requires digital, direct, analytical, and social marketing expertise.Key Responsibilities:
Lead omni-channel marketing programs from ideation through executionDevelop acquisition, retention, cross-sell, and digital adoption initiativesManage relationships with business, product, sales, analytics, and agenciesOwn marketing budgets and monthly forecastingMeasure campaign effectiveness and optimize performance in real timeRequirements:
Minimum eight years of progressive marketing experiencePost-secondary education and demonstrated business acumenExperience with digital, direct, analytical, and social marketingStrong funnel optimization and marketing return understandingExcellent communication, judgment, influencing, and collaboration skillsApply strategic marketing, campaign optimization, and stakeholder leadership to grow Manulife’s Affinity Advisor business across Canada.
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