Brand Manager - Innovation, Adult Balance And Wellness Brands

Proven P&L analysis/understanding
At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.
If you have a passion for building brands through strategic thinking, insight-driven innovation, and a relentless pursuit of measurable outcomes, WK Kellogg Co invites you to take ownership, drive results, and make your mark as our next Brand Manager - Innovation. In this role you’ll play a key role in advancing the innovation agenda for some our most cherished consumer brands including Special K, Vector and Kashi among others. We’re looking for someone who is naturally curious and constantly looking for ways to innovate beyond the status quo. You’ll use your analytical skills to identify and solve problems that others may not realize exist. Create the future with us as you work for a company that is creating better days and a place at the table for everyone through our trusted food brands.
Job Highlights
Full-time, onsite, position in our Mississauga, Canada office
Business Travel Requirement expected at 5-10%
Reports directly to Head of Marketing for Canada
Here’s What You’ll Be Doing
Strategic innovation Planning – Manage the annual planning process for a portfolio of brands, from building a 3-5 year strategic vision to tactical project innovation pipeline development. You’ll lead us toward success thanks to your ability to thrive in the trenches or in front of leadership.
Managing and Developing Ideas – Bring your fresh ideas on your Kellogg journey throughout the innovation cycle – from inception to in-market execution. We want you to offer insights related to market trends, primary & secondary data, competition, packaging and agency management. Leve
Managing the Innovation Business - In this role, you will have ownership of budgeting, tracking, reporting and P&L management for innovation projects. You’ll share a data-driven vision for tomorrow and a plan to get there. Show us your ability to be resourceful, strategic, self-confident and analytical!
Implementing Solutions – Leverage the 4 P’s of marketing in working with commercial partners to optimize in-market potential. Your positive, welcoming and collaborative work style will enable you to partner with cross-functional colleagues to troubleshoot tough challenges and refine go-to-market strategy for executional excellence.
Qualifications
University undergraduate degree in business or marketing
3-5 years of Brand Marketing experience, related experience in a Consumer-Packaged Goods company
Strong leadership skills with a proven project management ability with a bias for action and attention to details
Experience in strategy development, leading innovation development and creative campaign and packaging development
Strong analytical and critical thinking skills with ability to analyze data and synthesize syndicated data including strong AC Nielsen experience.
Excellent communication and persuasion skills with an ability to lead projects, influence and effectively collaborate both internally and externally from peers to leadership, both by informal communications and formal presentations
Ability to partner effectively with U.S. counterparts and cross functional stakeholders to optimize outcome and results.
Desire and ability to work in a fast-paced, result-oriented, collaborative environment.
Strong working knowledge of PC applications, including MS Office (Outlook, Excel, Word & PowerPoint)
Preferred Qualifications
MBA with a focus in marketing
Proven P&L analysis/understanding
Experience in the consumer-packaged goods sector and a passion for food
Understanding of the Canadian retail landscape
Experience leading cross functional teams without direct line reporting.
Salary Range: $96,000.00-$126,000.00
Salary pay ranges are determined by role and level. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.
Benefits
Annual Incentive Plan bonus eligibility
Comprehensive Health Care, Dental Care coverage
Savings and Investment Plan (RRSP) with Company match after 1 year of completed full-time service
Defined Contribution Pension Plan
Paid Time Off (includes paid sick time)
15 Paid Vacation Days, plus Company Floaters
Hybrid Work approach
Tuition reimbursement programEmployee recognition program
Employee assistance program
The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions.
Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.
About Wk Kellogg CoAt WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit
WK Kellogg Co is proud to offer competitive industry benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role.
THE FINER PRINTThe ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
Let’s create gr-r-reat days,
WK Kellogg Co Recruitment
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