Director of Sales-Western Canada
Robertson Human Asset
ABOUT THE COMPANY
Our client is an international dental implant and regenerative technology organization expanding its presence in the Canadian market. The company combines advanced clinical innovation with strong educational programs and strategic partnerships with dentists, specialists, and dental organizations.
With a growing footprint across Canada, the organization is investing in sales leadership to accelerate market adoption, strengthen relationships with key accounts, and build a high-performance commercial team. This role will lead the BC & Alberta sales team while contributing to broader national growth initiatives.
WHAT ARE THE PRIMARY RESPONSIBILITIES OF THE JOB?
Revenue Growth & Commercial Performance
- Drive revenue growth and market share expansion across Western Canada while contributing to national sales objectives.
- Develop and execute regional sales strategies aligned with national commercial goals.
- Establish clear territory coverage strategies and performance expectations.
- Maintain accurate sales forecasting and pipeline management.
- Monitor margin performance and implement corrective actions when required.
Sales Leadership & Team Development
- Lead and develop a team of Territory Sales Managers.
- Recruit, onboard, and develop high-performing sales professionals.
- Establish clear performance metrics and hold the team accountable for results.
- Conduct regular coaching sessions, performance reviews, and leadership development initiatives.
- Build a culture of disciplined territory planning and execution.
Market Development & Education
- Collaborate with marketing and clinical education teams to align educational programs with sales growth initiatives.
- Support study clubs, surgical training programs, and professional conferences that drive clinical adoption.
- Strengthen relationships with universities, dental specialists, and key opinion leaders.
Strategic Partnerships & Key Accounts
- Maintain executive-level relationships with DSOs, dealer partners, and strategic accounts.
- Identify opportunities to expand partnerships and grow national distribution channels.
- Support pricing strategies and commercial initiatives designed to protect margin integrity.
Operational Leadership
- Implement best practices in CRM usage, forecasting discipline, and reporting standards.
- Establish territory management frameworks that support effective account coverage.
- Collaborate with senior leadership on national expansion and commercial planning initiatives.
Requirements
WHAT DOES THE IDEAL CANDIDATE OFFER?
Education & Training
- Bachelor’s degree in Business, Science, or a related discipline.
- Advanced leadership or business education is considered an asset.
Work Experience & Accomplishments
- 5+ years of sales leadership experience managing regional or multi-provincial teams.
- 5+ years of direct dental sales experience, ideally within dental implants.
- Demonstrated success in driving sustained revenue growth and improving margin performance.
- Track record of recruiting, developing, and retaining high-performing sales teams.
- Strong understanding of the Canadian dental marketplace, including DSOs, independent practices, and dealer networks.
Skills & Competencies
- Strategic leadership with strong operational execution.
- Proven ability to coach and develop experienced sales professionals.
- Strong financial acumen, including forecasting, budgeting, and pipeline management.
- Excellent communication and relationship-building ability with clinical and executive stakeholders
- High level of accountability and performance ownership.
- Ability to operate effectively both in the field and at the executive leadership level.
Benefits
WHAT DOES THE COMPANY OFFER IN RETURN?
- Competitive executive-level compensation package including a performance-based incentive structure tied to revenue growth and market expansion.
- Comprehensive health and wellness benefits.
- Opportunity for a leadership role with a rapidly expanding dental implant organization in Canada.
- High visibility with executive leadership and meaningful influence on commercial strategy.
- Career advancement opportunities as the organization continues to grow nationally.
This role is ideal for a high-performance dental sales leader who thrives on building teams, developing talent, and driving disciplined commercial execution in a competitive implant market.
$100k - $120k per year
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