Senior Growth Marketing Manager (PPC)
Clarius Mobile Health
Requirements
- 7+ years in performance marketing, demand generation, or growth marketing with demonstrated business impact
- Proven success managing and scaling paid acquisition programs across Google Ads, LinkedIn Ads, Meta Ads, and other digital channels
- Strong experience with CRO, experimentation, and landing page strategy
- Hands‑on experience with Google Analytics 4, Google Tag Manager, CRM platforms, and marketing automation systems
- Strong analytical, communication, and stakeholder management skills
- Experience in B2B healthcare, medical device, SaaS, or clinical technology marketing preferred
- Strong experience with conversion rate optimization, experimentation, and landing page strategy
- Expertise in customer acquisition, attribution, analytics, and performance measurement
What the job involves
- As Senior Growth Marketing Manager, PPC at Clarius, you will own paid acquisition and conversion optimization across the customer journey, driving pipeline, customer acquisition, and revenue growth
- You'll partner closely with Marketing, Sales, and Creative teams to translate business objectives into scalable, high‑performing growth programs
- Develop and execute paid acquisition strategies across Google Ads, LinkedIn, Meta, and emerging channels
- Own budget allocation, channel mix, audience strategy, and performance targets
- Lead campaign planning, messaging, audience segmentation, and creative development
- Design and execute A/B and multivariate testing programs across audiences, creative, offers, and campaign structures
- Own landing page strategy and conversion performance across paid channels
- Analyze user behavior and funnel performance to identify optimization opportunities
- Partner with web and design teams to improve user experience and lead conversion
- Manage attribution, tracking, tagging, and analytics infrastructure
- Monitor and report on key metrics including CPL, CPQL, CAC, ROAS, conversion rates, and pipeline contribution
- Partner with Demand Generation, Product Marketing, Content Marketing, Sales, and Marketing Operations to drive integrated growth initiatives
Vacancy posted 7 days ago
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