Marketing Manager - Demand Generation

Location

4 days per week in office - this position can also be filled in any of our offices across Canada.

This national position requires a seasoned marketing professional to create and execute demand generation strategies that support the firm’s strategic objectives across various practice areas, sectors, and client growth initiatives. The role calls for experience in marketing and communications, especially in leading demand generation campaigns and offering strategic counsel to national practice chairs and sector leaders. It also involves helping them convert business goals and strategies into effective, measurable programs that drive growth.

You Will Be Focusing On

• Design demand generation initiatives informed by client insights, sector trends, and relationship intelligence.
• Lead campaigns across various channels including events, sponsorships, digital marketing, email, and social amplification.
• Enable partner engagement and adoption of demand programs by providing clear frameworks, guidance, and insight-driven recommendations.
• Partner with relationship partners on priority clients and target accounts, developing tailored programs that support cross-selling, upselling, and client expansion.
• Assess, prioritize, allocate budget, and plan financial resources to ensure objectives are met and projects are delivered successfully.
• Support national, sector and practice chairs in executing their strategic plans.
• Assist with the preparation of directories, rankings, awards submissions, and matter collections.
• Track and evaluate the competitive landscape to ensure our offerings remain strong.
• Oversee the analysis and delivery of sector and practice sponsorship requests and leverage their outcomes.
• Translate performance of demand generation campaigns to leadership by defining and reporting on measurable ROI objectives.
• Project manage timelines to meet specified deadlines.

What You Bring To The Role

• Relevant degree in business, marketing, communications, or related field.
• A minimum of 8-10 years of experience in business-to-business marketing in the professional services industry.
• A passion for demand marketing and willingness to get hands-on building solutions.
• Thorough understanding of a range of marketing techniques, such as evaluating sponsorships, digital marketing, and social media amplification.
• Experience framing and collaboratively solving complex problems through creative problem-solving.
• Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills.
• Active listener to hear and understand multiple projects simultaneously in a fast-paced, rapidly changing environment.
• Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain.
• Strong project management skills.
• Bilingual in English and French is a plus but not required.

Why Join Our Team

• Retirement savings plan with employer contribution.
• Benefit premiums paid by the firm.
• Telemedicine services.
• Wellness allowance that covers more than gym memberships.
• Training and development programs based on your interests and needs.

Salary

Toronto: $111,600 – $137,800

Ottawa: $109,000 – $134,600

Vancouver: $109,000 – $134,600

The salary bands are typical for this role in each region and will be discussed and negotiated during interview.

If you require any reasonable adjustments during the recruiting process, please inform us. We will contact you to discuss your needs.

Applicants who receive an employment offer may be required to provide proof of vaccinations recommended by government or public health authorities. Those who cannot be vaccinated due to protected grounds may be accommodated. For further discussion, please contact us.

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