Ecommerce Account Strategist

Sail Away Media is a TikTok-first performance marketing agency that helps brands scale on TikTok Shop, TikTok Ads, Meta Ads, and creator/affiliate marketing. We combine strategic account ownership, data-driven media buying, and creative production to turn content into measurable revenue for our clients.
We sit at the intersection of e-commerce, content, and social media. Our job isn't just to make great content or run profitable ads, it's to merge the two into a scalable system that grows brands on TikTok and beyond.
Responsibilities
Develop holistic e-commerce growth strategies and work with various departments across paid, organic, creator and affiliate channels.
Own the end-to-end strategy for your portfolio of clients, from TikTok Shop growth strategy to product selection to campaign planning
Develop growth plans and align them with GMV, contribution margin, and brand goals
Lead client calls and quarterly reviews;
communicate results with clarity and confidence
Connect marketing activity to broader business objectives including revenue, profitability, customer acquisition, retention and LTV.
Analyze business and marketing performance to identify opportunities (creator programs, promotions, partnerships), challenges and areas for growth.
Build strategic roadmaps, testing plans and channel recommendations.
2. Account Communication & Relationship Management
Serve as the main point of contact for assigned client accounts
Keep clients informed, never surprised, recap meetings, flag risks, and document decisions
Translate client feedback into clear actions and manage expectations with honesty and professionalism
Protect client trust through confidentiality and consistent follow-through
3. Execution Oversight
Manage day-to-day workflow by collaborating across various departments such as creator, creative, and media buying teams
Set clear expectations and priorities;
monitor project timelines and reporting
Ensure all deliverables meet quality and timeliness standards;
resolve blockers quickly
Escalate structural or recurring issues to leadership when patterns emerge
Contribute ideas for process and system improvements to leadership
4. Performance & Reporting
Own performance results across TikTok Shop, creator, and ad metrics
Deliver actionable insights: what worked, what didn't, and whats next
Review GMV, contribution margin, and conversion data with the media buying and creator teams
Present clean, digestible reports that tell the story behind the numbers
Must-Haves
5+ years of experience managing paid social or e-commerce accounts in an agency setting (not just in-house/brand-side)
Direct, hands-on experience with TikTok Shop (not just TikTok Ads or general social media management)
Direct, hands-on experience with Meta Ads (Facebook/Instagram)and campaign management experience
Demonstrated ownership of client-facing communication: leading calls, delivering reports, and managing expectations without hand-holding
Working knowledge of GMV, contribution margin, and ROAS, and how to translate those numbers into a client-facing narrative
Experience managing multiple client accounts simultaneously
Proven ability to manage creator or influencer relationships and evaluate content performance (Spark ads, UGC, or affiliate content)
Strong written communication skills, this role produces recaps, reports, and client documentation regularly
Comfortable working cross-functionally with creative, media buying, and operations teams rather than in a silo
Based in US or Canada, able to work remotely on EST hours
Strong Nice-to-Haves (not dealbreakers, but competitive edge)
Background in a boutique or fast-moving agency (versus large, process-heavy agencies)
Prior quota, KPI, or performance-review accountability in a similar role
Familiarity with e-commerce verticals like wellness, supplements, or beauty, matching Sail Away’s core client base
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