CRM Campaign Specialist

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VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Employment Type: Long Term Contract

Location: Hybrid (GTA or Greater Montreal)

Job Summary

We are looking for a skilled, detail-oriented

CRM Campaign Developer/Specialist to lead the technical construction, segmentation, and deployment of our multi-channel lifecycle campaigns. In this role, you will bridge the gap between creative design and technical execution. Rather than just planning campaigns, you will actively build responsive HTML emails, construct dynamic personalization logic, write SQL queries to segment target audiences, and configure complex automated journeys.

While experience with Salesforce Marketing Cloud (SFMC) or Braze is highly ideal, we are looking for a versatile developer who understands the core mechanics of modern Customer Engagement Platforms (CEPs) and email rendering ecosystem tools.

Key Responsibilities

• Email Development & Personalization
• HTML/CSS Engineering: Build, test, and maintain a robust, reusable email component library to streamline production while ensuring strict brand and design compliance.
• Dynamic Scripting: Write and implement platform-specific scripting (e.g., AMPScript for Salesforce, Liquid for Braze) to drive hyper-personalized, dynamic content blocks.
• Campaign Assembly: Put together and QA client-facing emails, ensuring pixel-perfect execution, flawless links, and optimized rendering.
• QA & Testing: Leverage email preview tools (such as Litmus or Email on Acid) to ensure seamless rendering across all major email clients, devices, and dark mode environments.
• Data Strategy, Querying & Segmentation
• Audience Segmentation: Build, configure, and maintain precise audience segments and target lists across various relational databases and marketing automation systems.
• Database Management & SQL: Write and optimize SQL queries to filter, join, and manipulate data extensions and customer profiles.
• Data Matrix Validation: Perform data matrix validation to ensure the correct audiences are receiving the correct personalized variations prior to deploy.
• Deployment & Journey Automation
• Automated & Triggered Campaigns: Build and manage automated customer journeys, multi-step lifecycle campaigns, and transactional triggered sends (including API-triggered messages).
• Delivery Infrastructure: Troubleshoot deployment issues, API payload failures, and database mismatches to ensure reliable delivery.

• Experience: 2–4 years of hands-on experience in a dedicated email development, CRM execution, or marketing technology role.
• Email Coding: Strong proficiency in hand-coding responsive HTML and CSS specifically optimized for email clients (navigating the quirks of Outlook, Gmail, Apple Mail, etc.).
• Database & Querying Skills: Solid understanding of relational database structures and hands-on experience writing SQL queries for data manipulation and segment construction.
• Personalization Logic: Proven experience working with scripting languages used for dynamic email content (highly prefer AMPScript or Liquid).
• QA Best Practices: Experience utilizing email testing tools like Email on Acid or Litmus to guarantee responsive rendering.
• Communication: Ability to work cross-functionally with design, marketing, and engineering teams, translating creative mockups into functional CRM campaigns.

Preferred Qualifications & Platforms

Primary Platforms (Ideal)

• Salesforce Marketing Cloud (SFMC): Deep experience with Email Studio, Journey Builder, Automation Studio, and Marketing Cloud Connect. Salesforce SFMC certifications are a strong plus.
• Braze: Experience building campaigns, Canvas flows, and writing Liquid syntax within Braze.

Advanced Data & Personalization (Optional/Plus)

• Hands-on experience with Customer Data Platforms (CDPs) or Enterprise Data Warehouses.
• Familiarity with Salesforce Data Cloud / Data 360.
• Experience with real-time personalization engines, specifically Marketing Cloud Personalization (formerly Interaction Studio).

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$55,000—$80,000 CAD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit and follow along on Instagram, LinkedIn, and X.

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