Performance Marketing Manager

The Opportunity

Dash Social is looking for a Performance Marketing Manager to run our paid media programs day-to-day. This is a hands-on role: you will build, launch, and optimize campaigns across Google, LinkedIn, Meta, Bing, and other emerging channels, and own the performance of those channels against demo and pipeline targets.

You will work directly with the Director of Performance Marketing to execute our paid strategy, and partner with Brand, Content, and Product Marketing to bring the right message to the right audience at the right stage. You will spend most of your time in the ad platforms - structuring campaigns, testing creative and copy, pacing budgets, and digging into performance data to find the next win.

You will be measured on cost per demo and pipeline generated, not clicks.

Responsibilities

Campaign Management

• Build, launch, and manage paid campaigns across Google, LinkedIn, Meta, Bing, and emerging channels
• Pace budgets daily and weekly, and optimize bids, audiences, and keywords against cost-per-demo and pipeline goals
• Maintain campaign hygiene: negative keyword lists, audience exclusions, account structure, and naming conventions
• Ensure campaigns are aligned to our ICP, buying stages, and revenue impact

Creative and Landing Page Testing

• Run a continuous testing program across ad creative, copy, formats, and landing pages
• Partner with Brand and Content to brief and iterate on ad creative that converts
• Monitor creative fatigue and refresh ads before performance decay

Tracking and Reporting

• Maintain tracking hygiene across platforms: UTMs, conversion events, and CRM lead flow
• Deliver clear weekly and monthly reporting on spend, demos, and pipeline by channel and campaign
• Flag tracking or data-quality issues early and work with the Director and RevOps to resolve them

Experimentation

• Propose and run tests on new audiences, ad formats, and channels
• Bring a point of view: come to the table with hypotheses backed by data, and scale what works

Qualifications

• 3-5 years of hands-on, in-platform B2B paid media experience - you have personally built and managed campaigns in Google Ads and LinkedIn Campaign Manager
• Experience owning a meaningful monthly paid budget ($50K+/month) with accountability to CPL, cost-per-demo, or pipeline targets
• Working knowledge of conversion tracking: Google Tag Manager, UTM discipline, offline conversion imports, and pixel/CAPI setup - you can spot when tracking is broken
• Comfortable in HubSpot (or a similar marketing automation platform) for campaign reporting and lead-flow troubleshooting
• Experience running structured creative, copy, and landing page tests - and killing losers fast
• Data-first mindset: you can pull your own reports, extract actionable insights, and make confident optimization decisions
• Clear written and verbal communicator - you can explain what happened, why, and what you are doing about it

Working with Us

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. We're building a team of smart, curious, and driven people who care about doing great work. It's the people at Dash that propel us forward.

We believe that great ideas come from different places. We're proud of the team we've built so far and are always looking for people who bring new ideas, experiences, and dedication as we continue to grow. If you are collaborative, thoughtful, eager to learn and grow, and are a hard worker, you'll fit right in here.

Dash Social's hiring practices are based on skills, potential and character, regardless of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Employee Benefits

At Dash Social, our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they need. In addition to health and dental benefits for you and your family, you can also expect:

• Vacation, personal days and sick time
• RRSP/401k matching
• Annual mental health benefit
• Quarterly wellness benefit
• Donation matching program
• Parental leave top-up plan
• Work-from-home benefit
• Flexible working hours and location
• Departmental and team-wide bonding activities