Manager, Take To Market - Tangerine

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Title: Manager, Take to Market - TangerineRequisition ID : 278110
At Tangerine,we’reredefining banking. As Canada’s leading digital bank, we thrive on innovation, agility, and bold thinking, tackling every challenge head-on with leading technology and the unstoppable power of collaboration.
Our client-obsessed teams deliver flexible, accessible banking solutions, breakthrough products, and award-winning service. Beyond banking,we’recommitted to making an impact in the communities we serve and across our organization. We foster a culture built on integrity, inclusion, and fearless ambition – where diverse perspectives are valued, and people are empowered to do their best work.
Are you ready to disrupt the status quo? Do you crave challenges that push boundaries? Ifyou’rea high performer looking to accelerate your career and reimagine the banking landscape, this is your moment.
Let’sshape the future of banking together!
What you will be doingDrive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs for Tangerine. As a member of the Take-to-Market practice (within Tangerine), drives full-funnel marketing programs, and delivery of benefit-led campaigns that enable Tangerine Bank to achieve its strategic objectives.
Is this role right for you? In this role, you will:
Marketing Program Development:
With Senior Manager, sets and refines annual and quarterly marketing plans for assigned portfolio
Collaborates closely with Marketing’s delivery groups to plan and execute customer driven action plans and marketing programs.
Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
Collaborates with various cross-functional groups to plan and execute Bank-wide level action plans and marketing programs.
Acquire, analyze, and leverage insights drawn from market research and data analysis, to deliver customer-centric strategies and establish the strategic direction of benefit-led campaign briefs.
Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
Campaign Delivery leadership:
Ensures squads have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.
Collaborates with groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
Responsible for providing insight on budget management and coordination with partners for budget revisions.
Contributes to development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as squad’s main point of contact for creative and media agencies. Some of the creative channels include: TV/video;
display;
social;
web;
email;
SOL/authenticated;
content;
radio;
activations/stunts;
public relations and more.
Builds a high-performance culture that is centered on effective collaboration with business partners, Client Strategy, delivery teams, Marketing Performance Management and Marketing Media Strategy, to build performance-oriented campaign plan summaries, debriefs and enhancements.
Champions proper usage of the Tangerine brand in Canada, in full compliance with global brand guidelines and Tangerine’s visual identity continuum.
Other:
Championing a client- obsessed culture
Leveraging a growth mindset, embracing learning and continuous improvement
Contributing to a dynamic workplace fostering trust, integrity and inclusion
Removing obstacles to drive momentum across teams
Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:
Minimum 3-5 years of relevant marketing or account management agency experience, with a mix of experience in mass advertising (above the line), digital, and targeted channels.
Exposure to the Agile methodology
Expertise in driving performance growth across multiple dimensions and KPIs
Deep knowledge of the marketing tech stack
Authentic, decisive, resilient, highly collaborative, and results-oriented
AI fluency
A craving to contribute to a high-performing team
Ability to drive results in periods of changeTrack record of fostering an inclusive culture
What's in it for you?
Work in a mission-driven culture that prioritizes empowerment, diversity, and continuous learning.
Join a modern banking environment where design plays a central role in shaping client value.
Be part of a high-visibility team that is reimagining the future of personal finance in Canada
You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.
You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.
*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)
At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.
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