Insights Analyst

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for an Insights Analyst based in the Canada. As an Insights Analyst, you will transform complex digital data into actionable insights that help enterprise clients optimize their content, marketing strategies, and business performance. You will analyze web analytics, customer journey data, and qualitative and quantitative research to uncover meaningful trends and opportunities. Working within a collaborative, cross-functional client team, you will translate technical findings into compelling narratives and practical recommendations. You will develop data-driven testing strategies, create impactful dashboards, and help clients measure the effectiveness of their digital investments. Using advanced analytics platforms and emerging AI technologies, you will contribute to smarter decision-making and continuous optimization. This fully remote opportunity offers direct exposure to high-profile enterprise clients in a fast-paced, innovative SaaS environment. Accountabilities: - Data Analysis and Insights Generation: Analyze complex datasets from web analytics, customer journey analytics, and survey platforms, combining qualitative and quantitative information to identify meaningful patterns, trends, opportunities, and performance drivers. - Data Storytelling and Strategic Recommendations: Translate technical findings into clear, compelling narratives that connect analytical results to client objectives, business priorities, and measurable outcomes. Provide practical recommendations that stakeholders can understand and implement. - Testing and Optimization Strategies: Develop test-and-learn plans based on analytical findings to help clients continuously improve their website experiences, content performance, customer engagement, and marketing strategies.

- Client and Account Team Collaboration: Work closely with account teams and cross-functional stakeholders to tailor reports, insights, and recommendations to individual client needs, business contexts, and strategic objectives. - Technical Client Support: Support client-facing teams by explaining analytical findings, answering technical questions, and helping communicate performance insights and recommendations effectively. - Data Quality and Statistical Accuracy: Maintain high standards of data integrity, cleanliness, accuracy, and statistical validity. Investigate anomalies, challenge assumptions, validate conclusions, and identify the underlying factors influencing performance. - Reporting and Data Visualization: Design and develop compelling dashboards, analytical reports, and presentations using data visualization tools to make complex information accessible and meaningful to technical and non-technical audiences. - Business Impact and Performance Measurement: Connect content and marketing analytics to commercial objectives, helping clients understand the effectiveness of their investments and identify opportunities to improve business performance and return on investment. - Continuous Improvement and Innovation: Stay informed about emerging analytics technologies, AI developments, digital marketing trends, and evolving content discovery behaviors. Proactively share ideas to improve analytical methodologies, product capabilities, and client strategies. - Project and Priority Management: Manage multiple client projects simultaneously, ensuring timely delivery, analytical rigor, and consistent quality while collaborating effectively within a dedicated client team. Requirements: - Between 3 and 10 years of professional experience in data analysis, business intelligence, digital analytics, or a related analytical role, preferably within marketing, digital media, or SaaS environments. - Previous experience working in a startup or growth-stage organization, with the ability to adapt to fast-paced, agile, and evolving business environments.