Integrated Marketing Manager Student Lending

TD Bank Group

Shape integrated marketing strategies for student borrowing at TD in Toronto, using client insights and measurable campaign results to guide decisions.As Marketing Manager, you will translate business strategies into plans supporting awareness, consideration, acquisition, and engagement among student segments. You will partner with Marketing 1:1, Marketing Delivery, CX Insights, business stakeholders, agencies, and other teams. Working within an agile framework, you will deliver complex initiatives while balancing innovation, priorities, and evolving business needs.Key Responsibilities:
Develop marketing plans, value propositions, and competitive proof pointsApply market research and client insights to campaignsBuild relationships with agencies, business units, and marketing partnersMonitor results, recommend corrective actions, and maximize return on investmentManage projects, budgets, teams, and agency partners through completionRequirements:
Strong strategic mindset supporting integrated marketing initiativesAbility to translate business strategies into effective marketing plansExperience analyzing results and communicating marketing effectivenessAbility to coordinate cross-functional stakeholders and agency partnersAbility to use data, judgment, and intuition for recommendationsBring strategic planning, client insight, stakeholder influence, and results analysis to TD’s student borrowing marketing programs in Toronto.
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