Director, Next Best Action Product

What is the opportunity?
As Director, Next Best Action Product (NBA), reporting to the Senior Director, Platform and Program Delivery, you will have the opportunity to define and evolve our marketing technology ecosystem as a strategic enabler of our NBA strategy, building a mature, business-aligned operating model that scales across the organization while maintaining compliance and data-driven excellence. This role empowers you to own the strategic platform roadmap, prioritization framework, and investment decisions that drive measurable business outcomes, from developing robust annual and multi-year budgets to establishing governance frameworks and best practices that create competitive advantage. You will drive vendor relationships and channel enablement strategies that integrate our martech ecosystem, positioning you to transform how our organization leverages technology to deliver scalable, customer‑centric marketing operations that fuel growth and operational excellence.This role works in the office 3 to 4 days a week.What will you do?
Build out capability maturity based on business priorities to ensure the marketing technology stack aligns with Next Best Action strategy, customer experience objectives, data governance standards, operational efficiency goals, and AI and automation maturity targets.Own the platform roadmap and prioritization framework, developing comprehensive annual and multi-year budgets with compelling business cases for new investments.Manage vendor relationships and drive channel enablement and integration initiatives that strengthen our martech ecosystem.Implement scalable martech capabilities, establish robust operating models and governance frameworks, and define best practices that enable data‑driven, compliant marketing operations across the organization.Present strategic initiatives, technology recommendations, and investment proposals to senior leadership and executive stakeholders to drive alignment and secure buy‑in.What do you need to succeed?
Must-haves:
5+ years of experience in marketing technology product management or martech platform leadership roles.Demonstrated expertise in marketing automation platforms and hands‑on experience implementing or optimizing martech solutionsProven track record in customer journey mapping, orchestration, and personalization strategy within complex organizational environments Experience building and managing cross‑functional teams, with strong stakeholder management and Agile delivery capabilitiesDeep understanding of data governance, compliance requirements, and scalable operating models in marketing operationsStrong executive communication and presentation skills, with demonstrated ability to influence senior leadership through clear articulation of strategy and business impact.Experience developing technology roadmaps, prioritization frameworks, and business cases for technology investmentsNice to have:
Familiarity with agentic workflows and AI/automation capabilities in marketing technology ecosystemsBackground in Next Best Action (NBA) strategy or decisioning engine implementationExperience managing vendor relationships and driving channel integration initiativesKnowledge of banking, financial services, or large enterprise marketing operations.Exposure to establishing governance frameworks and best practices across distributed marketing organizationsWhat's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high‑performing teamOpportunities to do challenging workJob Skills
Agile Product Development, Annual Business Planning, Budget Management, Communication, Cross-Functional Collaboration, Decision Making, Digital Marketing Technology, Executive Presenting, Group Problem Solving, Leadership, Long Term Planning, Sprint Planning, Stakeholder Management, Teamwork, Technology Marketing, Time Management, Vendor ManagementAdditional Job Details
Address:RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City:Toronto Country:Canada Work hours/week:37.5 Employment Type:Full time Platform:PERSONAL & COMMERCIAL BANKING Job Type:Regular Pay Type:Salaried Posted Date:2026-10-19 Application Deadline:2026-10-31 Note : Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveOur Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most success
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