Director, Marketing

Position Summary

The Director of Marketing will build and lead the marketing function for a rapidly growing, private equity-backed boiler and mechanical services platform operating across North America.

This is a hands-on, individual contributor role responsible for both strategy and execution—from defining the brand and demand engine to directly building campaigns, tools, and content that drive measurable growth.

The ideal candidate combines industrial/services marketing expertise, strong commercial instincts, and the ability to operate with pace, accountability, and limited infrastructure in a scaling environment.

Key Responsibilities

• Develop and execute a marketing strategy aligned to aggressive organic growth targets
• Partner with CEO, COO, and business leaders to support:
  • Regional growth priorities
  • New service line expansion
  • Cross-sell across installed base
• Translate commercial objectives into clear demand generation plans

Demand Generation (Primary Focus)

• Build and execute multi-channel demand generation programs:
  • Digital (SEO, SEM, paid media)
  • Field marketing / regional campaigns
  • Email and lifecycle marketing
• Drive qualified lead generation for:
  • Service contracts
  • Emergency/repair work
  • Rentals and parts
• Establish and track pipeline contribution and ROI metrics

Sales Enablement

• Partner closely with Sales and Business Development teams to:
  • Develop sales collateral, pitch decks, and case studies
  • Improve win rates and sales cycle efficiency
  • Standardize messaging across regions
  • Build tools that enable local teams to execute consistently

Brand & Positioning

• Define and elevate a consistent North American brand across legacy and acquired businesses
• Position the company as a trusted, technical partner in boiler and mechanical services
• Ensure brand consistency across:
  • Website(s)
  • Proposals
  • Field materials
  • Digital presence

Digital & Infrastructure Build-Out

• Own and optimize the company’s digital ecosystem:
  • Website strategy and performance
  • CRM and marketing automation (in partnership with IT/Sales)
  • Implement scalable tools and processes appropriate for a PE-backed platform

M&A Integration Support

• Support marketing integration of acquisitions, including:
  • Brand alignment decisions (house of brands vs. single brand)
  • Website and collateral integration
  • Customer communication strategies
• Ensure acquired businesses are quickly integrated into growth engine

Performance & Analytics

• Establish a metrics-driven marketing function, including:
  • Cost per lead / acquisition
  • Marketing-sourced pipeline
  • Conversion rates by channel
• Provide regular reporting to executive team and PE sponsors as needed

Qualifications

Experience

• 8–12+ years of marketing experience, with strong preference for:
  • Industrial, field service, or B2B services environments
  • Multi-location or distributed operations
  • Experience in a high-growth and/or private equity-backed company strongly preferred
• Proven success building demand generation engines with measurable ROI

Capabilities

• Player-coach mindset (willing to execute directly, not just delegate)
• Strong commercial acumen and ability to align with revenue goals
• Experience supporting sales-led organizations
• Ability to operate with ambiguity and speed in a scaling environment
• Strong project management and prioritization skills

Technical Skills

• Digital marketing (SEO/SEM, paid media, analytics)
• CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Content development and campaign execution
• Data-driven decision making

Success Profile

This individual will succeed if they:

• Build a repeatable demand engine that drives measurable revenue growth
• Enable the sales team to close more business, faster
• Bring structure and discipline to marketing without slowing the business
• Effectively balance strategy and hands-on execution
• Scale marketing capabilities in line with the company’s M&A-driven expansion

Working Conditions

• This role requires regular travel (up to 25%) to various U.S. and Canadian locations.
• This role will be remote with a requirement to attend in person on site monthly.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Company Overview

The Company provides best-in-class parts and 24/7 service support delivered via highly trained technicians and manages a fleet of unique rental equipment to serve temporary or emergency needs. The product portfolio is primarily used for industrial, commercial and institutional applications across North America. Thermogenics is a leading manufacturer of coiled tube steam, hot water and thermal fluid boilers and related equipment. With its comprehensive product and service offering, Thermogenics functions as a one-stop shop for all of its customers’ most complex steam and heating requirements.

The Company operates from its head office in Aurora, ON and maintains sales and service operations in Apache Junction, AZ, Cincinnati, OH, Greensboro, NC, Hartford, CT, Louisville, KY, Jacksonville, FL, Las Vegas, NV, Orlando, FL, Ottawa, ON, Red Deer, AB and Sioux City, IA,

Pay: $177,000.00-$205,000.00 per year

Benefits

• Dental care
• Disability insurance
• Employee assistance program
• Life insurance
• Paid time off
• RRSP match
• Vision care
• Work from home

Work Location

Remote