Senior Google Ad Specialist

We are seeking a highly skilled Senior Google Ads Specialist with a strong background in generating automotive ads. The ideal candidate will develop, implement, and optimize Google Ads campaigns for automotive dealerships, focusing on lead generation, vehicle promotions, and audience targeting. You will work closely with marketing teams and dealerships to deliver measurable results.

Key Responsibilities:

Campaign Strategy & Execution:

• Develop and execute advanced Google Ads strategies tailored to the automotive industry, including Search, Display, Shopping, and Performance Max campaigns.


• Implement audience segmentation strategies to maximize ad relevance and ROI.

Ad Creation & Optimization:

• Craft compelling ad copies and creatives, tailored to promote vehicle inventory, services, and dealership events.


• Conduct A/B testing for ad formats, messaging, and targeting strategies.

Keyword Management:

• Perform in-depth keyword research and competitive analysis specific to automotive trends.


• Continuously optimize keywords for lead generation and inventory visibility.

Performance Tracking & Reporting:

• Monitor campaign performance metrics (CTR, CPC, ROI, etc.) and provide actionable insights.


• Create detailed, dealership-friendly reports highlighting campaign success and areas for improvement.

Collaboration & Client Engagement:

• Partner with dealership teams to understand inventory, promotions, and sales objectives.


• Work closely with internal teams to align campaigns with broader marketing goals.

Budget Management:

• Plan and manage advertising budgets, ensuring cost-effective ad spend while achieving dealership goals.


• Analyze data to recommend adjustments to maximize ROI.

Required Qualifications:

Experience:

• Minimum 5+ years of experience managing Google Ads campaigns.


• Strong portfolio of high-performing automotive campaigns is a must.

Skills:

• Advanced proficiency in Google Ads, Google Analytics, and conversion tracking tools.


• In-depth knowledge of automotive industry trends, buyer personas, and dealership dynamics.


• Hands-on experience with retargeting, geotargeting, and custom audience segmentation.

Certifications:

• Google Ads Certifications (Search, Display, Shopping, etc.) are required.


• Automotive-specific marketing certifications are a plus.

Soft Skills:

• Exceptional analytical and problem-solving skills.


• Strong communication and client management skills.


• Ability to handle multiple projects in a fast-paced environment.

Preferred Qualifications:

• Experience with third-party automotive platforms (e.g., Dealer.com, Cars.com, Autotrader).


• Familiarity with DMS/CRM platforms used by dealerships.


• Knowledge of SEO and organic automotive lead-generation strategies.