Head of Marketing Brand Relaunch
Professional Staffing
Lead a major brand and product relaunch as Head of Marketing, combining go-to-market strategy with AI-enabled execution. This is a hybrid Toronto opportunity.
You will own marketing end to end for a consumer marketplace connecting millions of buyers and sellers. The lean team needs a hands-on leader across brand, performance, experimentation, CRM, lifecycle, and budget management. You will partner with Product and leadership to bring the refreshed brand to market and build the foundation for future growth.
Key Responsibilities:
- Set marketing strategy, annual planning, and budget ownership
- Lead go-to-market for the brand and product relaunch
- Maintain consistent positioning and messaging as products evolve
- Run experiments with holdouts, scaling winners and stopping underperformers
- Own CRM and lifecycle programs across onboarding, retention, and reactivation
Requirements:
- Four or more years in growth, performance, or brand marketing
- Experience across consumer technology, apps, marketplaces, startups, or scale-ups
- Hands-on experimentation, attribution, and dashboard-building skills
- AI experience supporting content, creative, analysis, or campaign operations
- Ability to commute to Toronto for hybrid work
Bring brand relaunch leadership, performance discipline, CRM expertise, and AI-native execution to this hands-on Toronto marketing mandate.
#J-18808-LjbffrVacancy posted 18 hours ago
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