Brand Creative Lead

Job Responsibility:

WHO WE ARE

Owned by Janet Zuccarini, Gusto 54 Restaurant Group is a tribute to food, family, innovation, and design that respects the past while rewriting the rules. Our mission is to build the most culturally relevant and celebrated collective of restaurants and culinary experiences in the world. Each of our concepts are rooted in transporting experiences - complete with delicious food, inspiring design, and soulful hospitality. As a Deloitte Best Managed Company, Gusto 54 Restaurant Group ranks in the top percentile of best places to work in Canada. We're looking for entrepreneurial people who believe in exceptional service, community, and bring contagious passion to all they do.

THE ROLE

SOCIAL MEDIA CONTENT

• Create engaging digital content for social media, based on content calendar, utilizing photo and video editing skills for platforms like TikTok and Instagram
• Identify external content worth re-sharing on our channels, in collaboration with Social Media Specialist
• Maintain internal marketing website for business specific social media feedback and requests

PHOTOGRAPHY & VIDEOGRAPHY MANAGEMENT

• Create a schedule for photo shoots that aligns with overarching social media calendar
• Lead photography briefs and scheduling for professional photographer
• Be present for photo shoots to ensure that execution aligns with brief
• Provide general photography as needed, outside of scope of in house photographer
• Develop and maintain a list of approved freelance photographers and videographers for ad hoc needs
• Manage archive of photography and videography files

DESIGN

• Design and create marketing collateral for all existing and future restaurants using Adobe Creative Suite programs: Lightroom, Photoshop, InDesign, Illustrator and Canva
• Execute ad hoc design projects as requested

DEPARTMENTAL COLLABORATION

• Collaborate with department on execution of Social Media Calendar and Strategy
• Stay up to date on new trends in social media and provide ongoing recommendations for new tactics to deliver on strategic objectives and goals
• Work closely with the Social Media Specialist to ensure content is cohesive, accurate, well planned and executed
• Website Management: Update and optimize websites with engaging digital content and relevant photo and video content.

WHO YOU ARE

Our ideal candidate is positive, entrepreneurial and believes that excellence is in the details. We are a small but passionate team, and we view each of our team members as an extension of our brand and family. You are a self-starter and are comfortable with working both independently and within a team to innovate and create content-based solutions that drive our business forward. You bring contagious passion, generosity, and fun to everything you do and have an interest in growing with us as our company expands.

Preference will be given to candidates who:

• Have a passion for food, drink, and hospitality
• Have 2+ years of experience in a digital design role or demonstrated ability to create timely and engaging content
• Are able to organize and manage competing priorities
• Have a strong eye for design and aesthetics
• Have exceptional attention to detail and a dedication to accuracy
• Are self-starters who are comfortable working in a fast-paced environment
• Are skilled with photo and video editing for social media
• Are proficient with common design programs and tools

WHAT WE OFFER

As we view all of our team members are an extension of the Gusto 54 famiglia, we are excited to offer a competitive compensation package including:

• A comprehensive health insurance and wellness benefits program, powered by League
• 24-7 access to a health concierge and discounted memberships to wellness-driven products Discounted dining privileges at all of our restaurants
• Consistent schedule and safe, positive work environment
• Access to regular training and development programming

Gusto 54 Restaurant Group is an equal opportunity employer. We prohibit discrimination based on legally protected classes in accordance with applicable federal, provincial and local laws including ethnic origin, religion/belief, disability, age, sexual orientation and gender identity/gender expression. If you are contacted for an interview and require accommodation during the interviewing process, please let us know

Job Types: Full-time, Permanent

Pay: $70,000.00 per year

Benefits:

• Company events
• Dental care
• Discounted or free food
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• Store discount
• Wellness program

Flexible language requirement:

• French not required

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: Hybrid remote in Toronto, ON M5A 2B7