Avp Client Engagement Strategy

Lead client engagement strategy and communications at Mackenzie Investments in Toronto, using Salesforce Marketing Cloud and advisor intelligence in a hybrid environment.As Assistant Vice President, you will direct engagement strategy and execution for advisors and clients. You will build personalized programs across email, direct mail, secure digital experiences, and Sales and Service channels. The role owns business priorities, roadmaps, adoption, and outcomes for Salesforce Marketing Cloud.Key Responsibilities:
Set segmented engagement priorities supporting retention and digital adoptionTranslate client data into audiences, triggers, and tailored communicationsCoordinate integrated messaging across Sales, Service, and MarketingOwn Marketing Cloud backlogs, roadmaps, adoption, and business valueCoach multidisciplinary specialists across engagement and journey executionRequirements:
Post-secondary education in business, marketing, communications, or related disciplineTypically 10+ years in engagement, CRM, communications, or product leadershipExperience managing teams and cross-functional initiativesAsset management, wealth management, or regulated-business experienceSalesforce-enabled product ownership covering journeys, adoption, and outcomesShape measurable advisor and client relationships through communications, personalization, Salesforce priorities, and disciplined cross-functional leadership.
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