Senior Manager, Integrated Communications Planning

About The Job

The Senior Manager, Integrated Communications Planning is a strategic engine behind breakthrough marketing at Danone Canada, partnering closely with Brand and Media/Digital teams to bring bold ideas to life.

As the owner of creative strategy and integrated communications planning, this role leads the end-to-end development and execution of annual plans across the portfolio. Acting as a key connector across internal teams and agency partners, this individual shapes how our brands show up, ensuring every touchpoint is impactful, culturally relevant, and consumer first.

From creative brief to content production, this role drives the full ecosystem, spanning influencer strategy, content strategy, and opportunities to insert our brands meaningfully into culture.

Working hand-in-hand with Brand and Media teams, this leader defines success metrics, optimizes performance, and translates insights into action, while championing strong brand fundamentals in every execution.

Beyond strategy, this role is instrumental in elevating how we work, building clear, scalable processes that enable teams to deliver game-changing, business-driving campaigns.

This is an exciting opportunity for a passionate, culturally connected marketer with deep expertise across channels and a strong instinct for creative excellence. This position is hybrid and can be based in either Montréal or Toronto.

Scope of Responsibility

• Owns annual, quarterly, and monthly communications planning, leading the development and execution of integrated marketing plans across the portfolio with a focus on creative strategy and content production
• Drives a holistic, ecosystem-wide content approach, partnering with brand and agency stakeholders while maintaining deep expertise across channels (media, PR, digital, social, influencer, sponsorships, activation, and cultural engagement)
• Proven ability to align business objectives with creative vision, while effectively influencing and mobilising internal leadership stakeholders
• Ability to lead, manage, and develop a team as a people manager
• Leads cross-functional integration on key initiatives (campaign extensions, multicultural marketing, partnerships) and contributes to ongoing business reviews with senior leadership
• Manages external agency relationships end-to-end (SOWs, performance reviews, and day-to-day operations) while maintaining strong product and business knowledge across brands
• Establishes and tracks KPIs, delivering quarterly performance reporting while continuously identifying opportunities to enhance creative impact, engagement, and brand growth

The annual base salary range for this position is $95,000.00 to $135,000.00 CAD. The final salary offered will be determined by factors such as relevant experience and qualifications, internal equity and external market conditions.

Danone Canada also offers a competitive short-term incentive bonus and a comprehensive benefits package, including group insurance, group retirement plans, wellbeing account, flexible time off, true hybrid work environment, paid parental leave, and other attractive options.

As part of our commitment to transparency in our hiring practices, we may use AI-enabled tools at certain stages of the recruitment process. However, all final hiring decisions are made by people.

This posting is for an existing vacancy.

About You

• Bachelor’s degree or equivalent experience
• 5–7 years in creative strategy, integrated planning, content production, or brand/communications (agency or client-side)
• Strong creative judgment with a sharp eye for aesthetics, attention to detail, storytelling, and brand building
• Strong grounding in consumer-centric marketing strategy and frameworks
• Experience developing content and translating both qualitative and quantitative insights into performance optimization
• Proven ability to collaborate and influence within a cross-functional, matrixed organization
• Excellent written and verbal communication skills
• Strong project management capabilities, with the ability to navigate complexity, manage multiple priorities, and deliver under pressure
• Highly organized, adaptable, and solutions-oriented

Danone Canada is part of Danone, the largest certified B Corp in the world, proudly using our business as a force for good – creating value for people, communities, and the planet. Guided by our long-standing mission to bring health through food to as many people as possible , we embed this purpose into every aspect of our operations.

Our workforce spans the country, with two headquarters (Boucherville, QC, and Toronto, ON), a production facility in Boucherville, and various remote work sites across the provinces.

When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Oikos, Activia, Two Good, evian, Silk, International Delight, So Delicious Dairy Free and STōK Cold Brew Coffee.

We offer a competitive and comprehensive total rewards package, including group insurance plans, retirement programs, well-being resources, parental leave, and development opportunities. Plus, a true hybrid work environment and flexible time off, empowering you to balance your personal and professional life.

At Danone, inclusion and diversity are at the heart of who we are. We celebrate unique perspectives and are committed to building a workplace where everyone feels valued, respected, and empowered to thrive. We encourage applications from everyone and offer accommodations upon request to ensure equitable access for all candidates.

Join us and help shape a healthier, more sustainable world. One Planet. One Health. BY YOU.