Digital Experience Journey Specialist

Empire

Shape digital client journeys with Figma and Lucidchart at Empire Life, working hybrid in Kingston or Toronto’s York Mills. Optimize web and mobile experiences for clients.This Digital Client Experience Specialist supports Empire Life’s Marketing team with Group Benefits and Group Retirement Savings experiences. You will map personas, analyze research, and improve digital journeys across client touchpoints. The work combines digital marketing, portal management, journey mapping, and cross-functional collaboration with product, design, technology, legal, compliance, and operations teams.Key Responsibilities:
Map and continuously optimize end-to-end client journeysManage web portal and mobile application experiencesDefine personas and translate insights into design briefsUse Figma and Lucidchart to visualize user flowsTrack digital journey performance and engagement metricsRequirements:
Post-secondary education in digital marketing, business, information technology, or related fieldThree or more years in digital marketing, product support, or user experienceExperience developing personas, journey maps, and process flowsFamiliarity with web portals, mobile apps, and product administrationKnowledge of analytics tools, Agile methods, and product backlogsBring journey mapping, digital marketing, and analytical skills to improve Empire Life’s web and mobile client experiences.
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