B2b Product Marketing Specialist

Shape Payworks workforce management messaging through polished writing, product marketing, and flexible office or hybrid work options across Canada.Reporting to the Senior Manager, Go-to-Market & Enablement, this writing-first specialist translates technical specifications, feature updates, and competitive insights. You will create buyer-centric narratives, support launches, and explain product value to Canadian businesses. The work spans marketing, sales, product, and client experience.Key Responsibilities:
Translate product specifications into buyer-centric launch communicationsWrite articles, guides, webinar copy, and client educationMaintain positioning, personas, value propositions, and messaging frameworksCoordinate webinars, materials, decks, and follow-up resourcesUse Claude to refine messaging and build reusable templatesRequirements:
Post-secondary education in marketing, communications, or related disciplineTwo to four years of relevant marketing or content experienceExcellent writing and editing skills for complex product informationAbility to adapt messaging across audiences, formats, and channelsCollaborative approach across Marketing, Sales, Product, and Client ExperienceBring strategic writing, product understanding, and AI-supported content creation to Payworks’ Canadian workforce management marketing team.
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