Performance Marketing Manager Senior Living

Drive measurable paid media performance remotely for senior living accounts through campaign optimization, attribution, and budget decisions.Blacksmith Agency needs a Paid Media Manager, Senior Living, to own performance across senior living operators and home care agencies. You will build and optimize campaigns, evaluate ROAS, CPA, and pipeline results, and explain performance clearly. SEO remains a separate responsibility.Key Responsibilities:
Optimize Google Ads, Meta, LinkedIn, and Microsoft Ads accountsMake budget, bidding, targeting, and creative testing decisionsTrack conversions using GA4, tag manager, and platform pixelsBuild 90-day and quarterly client roadmapsExplain performance numbers during client callsRequirements:
Three-plus years building and optimizing Google Ads campaignsThree-plus years building and optimizing Meta campaignsTrack record improving ROAS, CPA, or pipeline numbersExperience managing multiple agency clients concurrentlySenior living or multi-location paid media experience preferredUse performance marketing expertise, trusted attribution, and clear reporting to manage senior living client outcomes at Blacksmith Agency.
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