Associate Brand Manager

Job Overview:At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest food and beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories.
As a team member in our global, high growth environment, you will be challenged, inspired, and appreciated. Our knowledge was built on the legacy of several great businesses, and today we are one of the fastest growing companies in North America. Be a part of something more. Grow your career with us and be a part of a unique culture that ’s proud of its integrity, innovation, and growth.
Job OverviewKeurig Dr Pepper (KDP) is seeking a dynamic and results-driven Associate Brand Manager to join the Dr Pepper, Crush, and Schweppes brand team in Canada. The successful candidate will be responsible for developing and executing brand strategies, managing marketing campaigns, influencing the innovation pipeline, and driving brand growth in the Canadian market through best-in-class execution.
What you will do:At KDP, our Associate Brand Managers are commercially minded brand builders with challenger mindsets. They put the consumer at the centre of every decision, use data to uncover growth opportunities, and help bring brand plans to life with strong execution across the full marketing mix. This role includes:
Brand Strategy Development:
Support the development and execution of brand strategies for Dr Pepper, Crush, and Schweppes, translating consumer, category, competitive, and business insights into clear plans that drive brand growth, market share, and long-term equity.
In-Year Marketing Planning and Execution:
Support the development and execution of annual marketing plans across creative, social, influencer, media, PR, retail programming, and shopper support tools. Partner with internal teams and agency partners to develop, adapt, and deliver strong brand communications and consumer-facing programs, while tracking performance and return on investment.
Data Analytics and Consumer Insights:
Analyze business performance, consumer research, category data, financials, customer POS, and competitive activity on an ongoing basis to identify trends, risks, and growth opportunities. Bring a consumer-obsessed mindset to decision-making and use insights to inform brand strategy, marketing plans, and executional priorities.
Budget Management:
Support budget tracking, forecasting, and day‑to‑day management of brand investments, ensuring marketing dollars are allocated effectively, timelines are met, and programs deliver against business objectives and financial commitments.
Cross‑Functional and Partner Collaboration:
Liaise with Commercial, Innovation, Finance, PMOs, Supply Chain, agency partners, and external vendors to ensure strong execution of brand plans from strategy through to market activation.
Innovation:
Support innovation programs through the innovation planning process;
working closely with the cross-functional team on but not limited to: business case development, packaging development, launch planning, sell‑in materials, and retail support tools that help bring new products and brand priorities to market effectively.
Total RewardsCAD $78,300.00 – CAD $95,000.00 annually.
Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.
Requirements
University Degree in Business and/or Marketing
2-3 years’ experience in product and/or brand management, preferably in the food and/or consumer product industries
Experience with product and packaging development
Experience with marketing project management and coordination within a company
Experience in working as part of a cross-functional team.
SKILLS
A passion for the consumer, a drive for excellence and a mindset of continual learning
Good communication and presentation skills
Strong project management, time management and organizational skills
Experience working with Nielsen
Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
Attention to detail and quality
Analytical and critical thinking skills
Independent and dynamic, enjoys and does well working in a team
Goal and results-oriented
Ability to work in a constantly changing, fast‑paced work environment
Company OverviewKeurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, Peñafiel®, GHOST®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well‑being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
Vacancy Transparency: This role is being posted for an existing vacancy.
#J-18808-Ljbffr