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Director of Sales - Private Label

MacDonald Search Group

Director of Sales - Private Label (CPG / Contract Manufacturing)


Toronto Based (Remote)


MacDonald Search Group has been asked by our high-growth Canadian food manufacturing client to recruit a Director of Sales - Private Label. The role is focused on driving large-scale contract manufacturing partnerships with Tier-1 retailers across North America, leveraging best-in-class product development, sourcing, and production capabilities to deliver high-volume store brand solutions.


Some of what you will do:


  • Identify, target, and win new private label and contract manufacturing opportunities across Canada and the United States
  • Develop and execute a strategic business development plan to achieve aggressive revenue and capacity utilization targets
  • Lead end-to-end RFP processes, coordinating cross-functional teams across product development, operations, supply chain, and finance
  • Build and maintain senior-level relationships with key decision-makers at retailers, CPG brands, and distribution partners
  • Collaborate with innovation teams to position existing and custom product solutions against retailer benchmarks
  • Negotiate multi-year supply agreements, including pricing, MOQs, lead times, and packaging commitments
  • Act as the primary commercial lead between external partners and internal teams to deliver scalable, profitable solutions
  • Monitor market trends, competitive activity, and customer needs to identify growth opportunities
  • Maintain accurate forecasting, pipeline management, and reporting discipline

You should have the following:


  • 5+ years of CPG sales experience, with direct exposure to private label or contract manufacturing environments
  • Strong understanding of the Canadian and U.S. grocery landscape and retailer expectations for store brands
  • Proven ability to win new business and grow top-line revenue in complex, multi-stakeholder sales environments
  • Experience working with brokers and managing indirect sales channels
  • Strong financial acumen, including understanding of COGS, margin structure, and contract economics
  • Ability to manage complex projects and coordinate cross-functional teams
  • Familiarity with food manufacturing processes and certifications (e.g., SQF, BRC)
  • Excellent communication, presentation, and negotiation skills
  • Highly organized, self-directed, and comfortable operating in a high-travel, performance-driven role
What's in it for you:

  • Opportunity to join a growing, entrepreneurial Canadian manufacturer with strong innovation and production capabilities
  • High-impact role with ownership over North American private label growth strategy
  • Competitive compensation package including base, bonus, RRSP match, 4+ weeks vacation, Remote work and car allowance
  • Significant runway for growth as the business scales its private label footprint
  • Dynamic, collaborative environment with strong cross-functional support

    If this sounds like a role you would feel success in, please apply today.
Vacancy posted 20 days ago
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