Director of Sales - Private Label

Director of Sales - Private Label (CPG / Contract Manufacturing)


Toronto Based (Remote)


MacDonald Search Group has been asked by our high-growth Canadian food manufacturing client to recruit a Director of Sales - Private Label. The role is focused on driving large-scale contract manufacturing partnerships with Tier-1 retailers across North America, leveraging best-in-class product development, sourcing, and production capabilities to deliver high-volume store brand solutions.


Some of what you will do:

• Identify, target, and win new private label and contract manufacturing opportunities across Canada and the United States
• Develop and execute a strategic business development plan to achieve aggressive revenue and capacity utilization targets
• Lead end-to-end RFP processes, coordinating cross-functional teams across product development, operations, supply chain, and finance
• Build and maintain senior-level relationships with key decision-makers at retailers, CPG brands, and distribution partners
• Collaborate with innovation teams to position existing and custom product solutions against retailer benchmarks
• Negotiate multi-year supply agreements, including pricing, MOQs, lead times, and packaging commitments
• Act as the primary commercial lead between external partners and internal teams to deliver scalable, profitable solutions
• Monitor market trends, competitive activity, and customer needs to identify growth opportunities
• Maintain accurate forecasting, pipeline management, and reporting discipline

You should have the following:

• 5+ years of CPG sales experience, with direct exposure to private label or contract manufacturing environments
• Strong understanding of the Canadian and U.S. grocery landscape and retailer expectations for store brands
• Proven ability to win new business and grow top-line revenue in complex, multi-stakeholder sales environments
• Experience working with brokers and managing indirect sales channels
• Strong financial acumen, including understanding of COGS, margin structure, and contract economics
• Ability to manage complex projects and coordinate cross-functional teams
• Familiarity with food manufacturing processes and certifications (e.g., SQF, BRC)
• Excellent communication, presentation, and negotiation skills
• Highly organized, self-directed, and comfortable operating in a high-travel, performance-driven role

What's in it for you:

• Opportunity to join a growing, entrepreneurial Canadian manufacturer with strong innovation and production capabilities
• High-impact role with ownership over North American private label growth strategy
• Competitive compensation package including base, bonus, RRSP match, 4+ weeks vacation, Remote work and car allowance
• Significant runway for growth as the business scales its private label footprint
• Dynamic, collaborative environment with strong cross-functional support
  If this sounds like a role you would feel success in, please apply today.