Video Creator, User Generated Content and Social

Video Creator, User Generated Content and Social

Canada; Toronto

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

StackAdapt is looking for a Video Creator, User Generated Content (UGC) and Social to build a scrappy, always-on video engine that turns internet culture and AdTech news into content people actually stop scrolling for. This isn't a brand-video or sizzle-reel role — it's short-form, native, fast, and built for the feed. You'll script, shoot, edit, and often star in 3-4 videos a week across TikTok, Reels, Shorts, and LinkedIn, using data and a tight feedback loop with the digital performance team to decide what to make next.

You'll report to the Group Manager of Video Production and work in lockstep with StackAdapt's Principal Organic Brand & Social Marketing Manager, who sets editorial direction, channel priorities, and the weekly content slate. This role is built for someone who can move from idea to published video in 24-48 hours, working within a clear editorial direction rather than a committee.

This is an individual contributor role, ideally based within the Greater Toronto Area, but all candidates within Canada are welcome to apply and will be considered for the opportunity.

What You'll Be Doing:

• Channel Expansion: Lead the launch of StackAdapt's TikTok channel and support expansion into Instagram, X, and Reddit in partnership with the organic brand and social manager.
• Trend-Jacking & Ideation: Monitor daily viral formats, audio, and AdTech news to turn emerging internet culture into relevant brand and edutainment content within 24-48 hours.
• Rapid Scripting & Production:
  • Script, film, and edit 3-4 short-form videos per week for 9:16 vertical feeds (TikTok, IG Reels, YouTube Shorts, LinkedIn), translating StackAdapt's brand voice into feed-native formats.
  • Build a weekly content slate with the organic brand and social manager, balancing reactive trend content with planned campaign and product moments.
• Hook Optimization: Front-load the first 2-3 seconds of every video with high-energy visual or audio hooks to prevent viewers from scrolling past.
• On-Camera Talent & Direction: Host the majority of videos yourself, building a recognizable on-camera presence for StackAdapt, and direct internal employees as supporting talent.
• Algorithm-Driven Iteration: Analyze and share retention curves, drop-off rates, and audience interactions to constantly test new editing styles, formats, and messaging.

What You'll Bring to the Table

• Social-Native Portfolio: A public portfolio or personal platform handle showing strong performance on short-form videos (look for strong pacing and captions, not cinematic sizzle reels).
• Speed Over Perfection Mindset: You’ve got a bias for shipping: you'd rather post a good video today than a perfect video next week.
• B2B Translation: Ability to take technical programmatic advertising concepts (CTV, DSPs, contextual targeting) and make them entertaining and accessible.
• Platform Fluency: Deep understanding of how algorithms rank content differently across LinkedIn vs. TikTok or Instagram.
• Technical Versatility: Fluency in native editing tools (CapCut or similar); Premiere or After Effects.
• Comfort working solo end-to-end: You can be the writer, camera operator, host, and editor on the same video.

What Success Looks Like in Year One

• A consistent publishing cadence of 3-4 short-form videos a week, with a repeatable process from trend-spot to published post in 24-48 hours.
• Clear, improving performance trends across hook retention, watch-through rate, and engagement, driven by a visible test-and-iterate process.
• One or more recognizable recurring formats and a recognizable on-camera presence audiences associate with StackAdapt.
• A track record of translating dense AdTech concepts (CTV, DSPs, contextual targeting) into content that performs with a broader, non-technical audience.
• TikTok channel launched with a distinct content approach, with early traction informing expansion to new platforms.

The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask candidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer.

This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package.

• The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.
• Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.

Base Salary Band

$76,000 - $104,500 CAD

StackAdapter's Enjoy:

• Highly competitive salary
• Retirement/ 401K/ Pension Savings globally
• Competitive Paid time off packages including birthday's off!
• Access to a comprehensive mental health care program
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave program
• A friendly, welcoming, and supportive culture
• Our social and team events!

Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions.

About StackAdapt

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