Manager, Private Sector Marketing

Waterloo / Toronto

Marketing – Marketing /

Full-Time /

Hybrid

Who We Are; What We Do; Where We’re Going

Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.

Serving thousands of customers globally, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.

With employees based around the world, Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.

If you think you would be the right person to join our team working towards this goal, we would love to hear from you!

Role Summary

The Manager, Private Sector Marketing is accountable for driving the growth and success of the Private Sector segment through innovative, data-driven demand generation. This role owns the marketing strategy, pipeline, and revenue targets for the Private Sector product portfolio, and leads a team of marketers who plan and execute integrated, multi-channel campaigns that generate qualified leads and sales pipeline. Working closely with the demand generation, product marketing, and senior sales teams, the Manager sets segment direction, translates it into high-performing programs, develops the team, and reports on measurable business impact

What You'll Do

Segment Ownership & Accountability

• Lead the Private Sector marketing portfolio with accountability for $50M+ in pipeline and revenue goals, ensuring high-performing programs and measurable business impact across the segment.
• Define and execute the annual marketing strategy and plan for the Private Sector portfolio, aligning with company objectives and market opportunities.
• Leverage analytics to optimize campaign performance and resource allocation across the segment.
• Represent Private Sector marketing in cross-functional and leadership meetings, providing strategic updates and insights on program performance and market trends.
• Own and set the Private Sector marketing budget in line with business targets, directing investment and reallocating spend across programs to maximize pipeline and revenue return

Team Leadership

• Lead, coach, and develop a team of marketers—setting clear goals, priorities, and performance expectations aligned to segment targets.
• Foster a collaborative, high-performing team culture; support career growth and ongoing development, and recruit and onboard talent as the team scales.
• Allocate work across the team to balance strategic priorities with execution, ensuring on-time, high-quality delivery of programs.
• Provide direction and mentorship on demand generation best practices, tools, and go-to-market execution.

Program Strategy & Insights

• Lead the planning and oversee execution of lead-generating campaigns and programs aligned to sales objectives (new logo growth, cross-sell, and expansion) specific to the Private Sector segment and product portfolio.
• Marketing SME on Private Sector lead generation, target performance, industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio.
• Oversee and govern new product introductions for the Private Sector portfolio, ensuring a repeatable go-to-market process is followed—from defining deliverables and holding the team aligned to reviewing promotional plans and confirming launch readiness.
• Act as the lead liaison to the Private Sector BDR and sales teams to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities.
• Identify and recommend content needs, focus areas, and gaps related to the Private Sector portfolio, supporting team/ stakeholders with program needs to pipeline targets.

What We're Looking For

• Bachelor’s Degree in Business or Commerce, or equivalent experience.
• 8+ years of experience in marketing program management, channel marketing, and B2B marketing.
• People leadership experience—managing, coaching, or mentoring marketers; direct team management preferred.
• Proven experience managing external vendors/agencies and complex, time-sensitive projects.
• Demonstrated strategic thinking, creative problem-solving, and leadership skills.
• Self-starter with a drive to succeed and adapt to new technologies.
• Strong communication, presentation, and analytical abilities.
• (Optional) Familiarity with tools a plus: Salesforce, Marketing Cloud, Pardot, Demandbase, Salesloft, ZoomInfo, ON24, Zapier, and AI solutions.

Compensation & Benefits

The Compensation Range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (i.e. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).

$110,000 to $140,000 (CAD) a year

Salary range (min - max)

Current Vacancy

Magnet is proud to offer benefits such as:

• Generous time off policies

• Competitive compensation

• Volunteer opportunities

• Reward and recognition programs

• Employee committees & resource groups

• Healthcare and retirement benefits

Indicators of Success

We’re looking for someone who checks off most, but not all, of the boxes listed in “skills and experiences”. It’s more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of, than to find folks who have “been there, done that”. We want to be part of your development journey, and we’ll learn as much from you as you learn from us.

How We Work

At Magnet Forensics, we take a hybrid-flexible approach to support your productivity and work-life balance. If you’re within a comfortable travel distance to one of our offices, you’ll occasionally join us in person. How often you’ll come in depends on your department and team needs, typically ranging from weekly to monthly. These in-person moments help us build stronger connections, spark new ideas, and celebrate our successes together. Most days, you can choose what works best for you, while staying in tune with your team’s goals.

We’re excited to welcome you to our team and look forward to achieving great things together - both in the office and wherever you work best!

The Most Important Thing

We’re looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences:

CARE – We care about each other and our mission to make a difference in the world.

OWN – We are accountable for our results – while never forgetting to act with integrity, empathy, and respect.

DEDICATE – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.

EVOLVE – We are constantly innovating and exploring new ways to work together to make an impact with our work.

Here at Magnet Forensics, we are committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you’re interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways. Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law. We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. Please contact [email protected]should you require any accommodations.All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.

US Applicants: Magnet Forensics participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Magnet Forensics handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here .

Magnet does not use artificial intelligence (defined as a machine-based system that infers from input to generate outputs such as predictions, content, recommendations, or decisions) for screening, assessing, or selecting applicants. Should this practice change, we will update this disclosure accordingly.