Director of Product Marketing at EQ Bank
EQ Bank
Lead the evolution of Reverse Mortgage marketing at EQ Bank in a strategic Director role. This hybrid opportunity involves developing impactful strategies to enhance product understanding and market positioning. As the Director of Product Marketing, you will spearhead initiatives for EQ Bank’s Reverse Mortgage segment. Your expertise will drive customer acquisition, deepen engagement, and shape marketing strategies aligned with business goals. By collaborating across Product, Sales, and Operations, your leadership will enhance competitive differentiation and foster an innovative marketing culture. Key Responsibilities:
- Own the marketing strategy for Reverse Mortgage offerings
- Develop messaging frameworks and audience segmentation strategies
- Initiate go-to-market plans for new products and features
- Lead integrated marketing campaigns for customer growth
- Cultivate agency relationships for optimized marketing outcomes
- 8+ years in marketing with product focus
- Experience in financial services or regulated industries
- Proven track record in go-to-market strategy
- Strong leadership and team development skills
- Excellent analytical and communication abilities
Vacancy posted 2 days ago
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