Programmatic Media Strategy Director

Shape programmatic media strategy for Directive Consulting’s B2B clients, combining campaign planning, DSP activation, and cross-channel performance measurement remotely.This Associate Director role owns expansion of the Programmatic service offering and advances the department’s strategic direction. You will connect paid and organic channels, build measurement frameworks, and provide clear programmatic perspectives. Success requires client-facing collaboration, partner management, and people leadership.Key Responsibilities:
Lead programmatic strategy creation and campaign executionBuild measurement frameworks evaluating campaign successAnalyze KPIs and recommend continuous optimizationCollaborate with internal teams and external clientsSupport programmatic pitches through audits and presentationsRequirements:
Seven-plus years at publishers, agencies, or ad tech companiesDemonstrated people management and coaching experienceProgrammatic growth experience across B2B and SaaS clientsHands-on expertise with DSPs, preferably TTD, Nexxen, and DV360Strong analytical, communication, and interpersonal abilitiesApply programmatic planning, DSP expertise, and measurement leadership to advance client performance at Directive Consulting.
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