Associate Director Programmatic Strategy

Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to drive B2B growth.As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic services and guide departmental vision. The position requires programmatic leadership, people management, campaign optimization, and cross-functional collaboration. You will support B2B and SaaS clients while developing strategies that align with business objectives and client KPIs.Key Responsibilities:
Develop and execute comprehensive programmatic advertising strategiesAlign programmatic initiatives with cross-functional business objectivesDefine KPIs and analyze campaign performance regularlyManage programmatic partners, vendors, and platformsShare industry insights as an internal thought leaderRequirements:
Seven or more years in programmatic rolesTwo or more years managing, coaching, and motivating peopleExperience growing B2B or SaaS clients with $50,000 monthly budgetsHands-on DSP campaign building and optimization expertiseExperience with TTD, Nexxen, DV360, and ABM preferredApply programmatic leadership, DSP optimization, and analytical expertise to expand Directive Consulting’s B2B marketing capabilities.
#J-18808-Ljbffr