Product Lead, Self-Serve Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Lead, Self-Serve Growth based in Canada.
The Product Lead, Self-Serve Growth, will drive customer acquisition, activation, conversion, and revenue growth across self-serve digital experiences. This role focuses on building scalable product-led growth strategies for a rapidly expanding web data and AI ecosystem. You will own the end-to-end customer journey, from initial discovery and website engagement to product adoption, paid subscriptions, and account expansion. Working closely with engineering, design, marketing, customer success, and sales teams, you will transform customer insights into measurable product improvements. Through data-driven experimentation and continuous optimization, you will identify new opportunities to attract and retain technical audiences. This is an opportunity to shape growth strategies in a dynamic market where web data, developer tools, and AI-powered applications are increasingly interconnected.
AccountabilitiesAs the Product Lead, Self-Serve Growth, you will own the self-serve growth strategy and continuously improve the digital experiences, product journeys, and conversion mechanisms that drive customer acquisition and long-term business performance.
Own and optimize the complete self-serve funnel, including signup, trial, activation, paid conversion, and customer expansion.
Lead the product roadmap for the website and application interface, defining priorities and collaborating with engineering leads, developers, and designers to deliver impactful improvements.
Turn the website into an effective customer acquisition and conversion channel by optimizing user experiences, messaging, content formats, and product narratives.
Design and implement product-led growth journeys across developer ecosystems, open-source communities, and emerging AI agent platforms.
Improve developer onboarding experiences by optimizing documentation, SDKs, code examples, and initial product interactions.
Develop customer data strategies using product usage signals and firmographic information to deliver personalized onboarding, relevant content, and targeted nurturing campaigns.
Partner with Revenue Operations to identify high-potential customers and determine when sales teams should engage with qualified prospects.
Establish a structured experimentation framework by developing hypotheses, running A/B tests, analyzing funnel performance, and scaling successful initiatives.
Collaborate cross-functionally with product marketing, engineering, design, customer success, RevOps, and sales to align growth initiatives.
Monitor key performance indicators, including signup-to-activation rates, trial-to-paid conversion, self-serve revenue, expansion revenue, funnel velocity, and the quality of product-qualified leads.
RequirementsThe ideal candidate is an experienced growth product professional with a strong understanding of B2B SaaS, developer-focused products, and product-led growth strategies. You combine analytical thinking, technical curiosity, experimentation skills, and the ability to turn customer insights into measurable business results.
5–8+ years of experience in growth, growth product management, lifecycle marketing, or funnel optimization roles.
Proven success driving customer acquisition and managing growth funnels in B2B SaaS or developer-focused businesses with self-serve or product-led growth models.
Experience working with developer tools, APIs, data products, or other technical audiences.
Deep understanding of how engineers discover, evaluate, adopt, and integrate technical products.
Demonstrated ability to build high-performing websites that generate demand and drive conversions, with direct ownership of conversion outcomes rather than traffic alone.
Track record of improving customer activation, free-to-paid conversion, revenue expansion, and churn reduction.
Strong analytical capabilities, including defining performance metrics, instrumenting funnels, segmenting customers, and combining product usage data with marketing and sales insights.
Experience as a product owner or growth product manager, working closely with engineering and design teams to define requirements, prioritize initiatives, and deliver iterative improvements.
Practical experience using AI-powered coding tools to prototype experiments, create mockups, and build functional demos independently.
Excellent cross‑functional collaboration skills, with the ability to align product, marketing, customer success, Revenue Operations, and sales teams around shared growth objectives.
Nice to have:
Experience writing production code or contributing to open-source projects.
Familiarity with experimentation platforms and product analytics tools such as Amplitude, Mixpanel, or Google Analytics 4.
Knowledge of marketing automation platforms and CRM systems.
Experience developing product-qualified lead (PQL) strategies or platform-to-enterprise upgrade journeys.
Benefits
Opportunity to join a self-motivated, forward-thinking, and multicultural international team.
Flexible, remote-first working arrangements, with the freedom to work from wherever you are most productive.
Opportunities to attend industry conferences and connect with colleagues across the globe.
Exposure to cutting-edge open-source technologies, developer tools, and innovative AI-driven solutions.
Opportunity to make a measurable impact on product growth and customer acquisition in a rapidly evolving technology market.
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