Director of Sales & Marketing- Banff Collection Hotels - Royal Canadian Lodge | Banff Inn | Charltons Banff

Director of Sales & Marketing- Banff Collection Hotels - Royal Canadian Lodge | Banff Inn | Charltons Banff

Passion Drives Performance. InnVest succeeds because our people love what we do. Our entire team shares a deep-rooted passion for the world of hospitality & travel that extends far beyond the walls of our offices and locations.

Our company culture is built on collaboration. A nimble team where everyone has a voice at the table and an opportunity to pursue their passions. Our skillsets are as diverse as our portfolio, but we all have a singular focus: a belief that partnerships deliver the best results, an entrepreneurial approach to decision making, respect for others, a strong sense of integrity and a curiosity to challenge the status quo.

With over100hotels in our portfolio, representing 18 internationally recognized hotel brands, InnVest is the largest independent owner of hotels in Canada. In addition, our management team oversees the day-to-day activities of almost90 hotels also making InnVest the largest independent operator of hotels in Canada. InnVest’s portfolio is geographically diverse with hotels from Vancouver, BC to Corner Brook, NL but also experientially diverse from roadside inns to luxury urban properties.

At InnVest, our mission is simple – to deliver outstanding guest experiences and superior returns on quality hospitality investment. A career at InnVest will provide you with unrivalled opportunities and invaluable exposure to Canada’s largest independently‑owned and operated hotel portfolio.

About the Hotels

Our Banff Collection offers guests three unique experiences, each delivering authentic Rocky Mountain hospitality while appealing to a diverse mix of leisure and group travelers. Together, the portfolio represents a strong market presence supported by exceptional service, established recognition and a commitment to creating memorable guest experiences.

What You'll Do

As the commercial leader for the portfolio, you'll develop and execute integrated sales and marketing strategies that maximize revenue, grow market share and strengthen each hotel's position within the Banff marketplace. You'll work closely with Operations, Revenue Management and Regional Leadership to identify opportunities, capitalize on market trends and build long‑term partnerships that drive business year‑round.

Key Responsibilities

• Develop and execute strategic sales and marketing plans aligned with annual revenue and profitability goals.
• Drive corporate group, leisure, wholesale and tour business across the hotel portfolio.
• Identify new business opportunities while expanding relationships with existing accounts.
• Lead all account management activities, including prospecting, negotiations, contracting and client retention.
• Collaborate with Revenue Management to optimize pricing, segmentation and business mix.
• Develop and oversee annual marketing plans, digital campaigns, partnerships and promotional initiatives.
• Represent the hotels at industry events, trade shows, sales missions and networking functions.
• Monitor market trends, competitor activity and demand patterns to identify growth opportunities.
• Prepare forecasts, budgets, sales reports and business reviews for senior leadership.
• Coach, mentor and inspire a culture of collaboration, accountability and continuous improvement.
• Build strong relationships with tourism partners, destination organizations and community stakeholders.

What You Bring

• 5+ years of progressive hotel sales leadership experience.
• Proven success developing and executing commercial strategies that deliver measurable revenue growth.
• Strong understanding of hotel revenue management, distribution channels and market segmentation.
• Exceptional relationship‑building, negotiation and presentation skills.
• Experience leading high‑performing teams and fostering a collaborative culture.
• Strong financial acumen with the ability to analyze performance metrics and market data.
• Excellent communication and organizational skills.
• Experience with independent or multi‑property hotel environments is considered an asset.
• Knowledge of the Banff, Alberta or Western Canadian hospitality market is preferred.

Why Join Us?

This role offers the opportunity to influence the success of three well‑established hotels in one of the world's most celebrated tourism destinations. You'll join a collaborative leadership team that values innovation, accountability and entrepreneurial thinking while providing the resources and support needed to grow your career.

Whether developing strategic partnerships, launching creative marketing initiatives or celebrating team successes, you'll have a direct impact on the continued growth and performance of our Banff Collection.

If you're ready to lead with purpose, build lasting relationships and help shape the future of hospitality in Banff, we'd love to hear from you.

InnVest Hotels is an inclusive employer. As such, we welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We appreciate all applications, however only those applicants selected for an interview will be contacted.