Marketing Technology Director Digital Platforms
Intact Financial Corporation
Shape Intact’s digital platforms and marketing technology ecosystem in a hybrid environment, connecting automation, personalization, and measurement. Lead capabilities that support customer-focused digital transformation.This Director role oversees platform strategy, performance, adoption, and investment optimization across Intact’s marketing technology landscape. You will partner with marketing, IT, data, analytics, privacy, security, and external technology partners. The mandate includes scalable, secure, integrated solutions and stronger marketing outcomes.Key Responsibilities:
Manage core MarTech platforms and technology partner performanceRecommend emerging technologies for engagement and automationEnsure platforms remain integrated, scalable, secure, and adoptedMeasure solution effectiveness and recommend technology optimizationEnable teams through processes, standards, training, and change managementRequirements:
Bachelor’s degree in marketing, information technology, or related disciplineTen years’ minimum experience across digital marketing or technologyFive years’ minimum experience leading MarTech initiativesUnderstanding of customer data, automation, and personalizationStrong leadership and complex project delivery skillsLead Intact’s digital platform direction with MarTech expertise, partner management, secure integration, and measurable marketing performance.
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Manage core MarTech platforms and technology partner performanceRecommend emerging technologies for engagement and automationEnsure platforms remain integrated, scalable, secure, and adoptedMeasure solution effectiveness and recommend technology optimizationEnable teams through processes, standards, training, and change managementRequirements:
Bachelor’s degree in marketing, information technology, or related disciplineTen years’ minimum experience across digital marketing or technologyFive years’ minimum experience leading MarTech initiativesUnderstanding of customer data, automation, and personalizationStrong leadership and complex project delivery skillsLead Intact’s digital platform direction with MarTech expertise, partner management, secure integration, and measurable marketing performance.
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Vacancy posted 4 hours ago
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