Digital Marketing Department Director

Lead PPC and SEO strategy remotely for Blacksmith Agency across the USA, Canada, or South Africa. Own department standards, client results, and specialist development.As Digital Marketing Director, you lead a department serving multifamily, B2B, and technical clients. Two specialists report to you across paid media and SEO. You set quality standards, oversee reporting accuracy, direct escalations, and guide channel strategy. This role requires agency experience managing many accounts and owning team performance.Key Responsibilities:
Lead PPC and SEO strategists across quality, development, and reviewsDefine audit, reporting, and pre-delivery quality standardsAudit attribution and GA4 accuracy across client accountsDiagnose account risks and direct recovery strategiesSet channel strategy and budget allocation as accounts scaleRequirements:
Seven or more years across paid media and SEOPrior responsibility for reviews, development, and performance managementDepth in Google Ads, GA4, Search Console, Meta, and Microsoft AdsAbility to explain one account turnaround with measurable resultsAgency experience managing many accounts simultaneouslyBring department leadership, paid media expertise, SEO judgment, and client-facing accountability to Blacksmith Agency’s remote team.
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